Analysis of Movie Posters (Pirates of the Caribbean) Essay

Analysis of Movie Posters (Pirates of the Caribbean) - Essay Example The main poster for Pirates of the Caribbean is very amazing. This poster was designed specifically to announce the debut of the movie and the first screening. This poster was created in the US to help create awareness of the new movie. The poster is a typical representation of movies of this genre characterized with a lot of graphic images. Its design, the use of color and images is completely attractive and persuasive for one to go see the movie. The most standing out features of the poster include the title, which has been written in a large artistic font at the bottom of the poster; names of the main actors placed at the top of the poster, a large image in the foreground of one of the main actors and a background image of a ship in stormy water. The date of the movie, which is written in red color at the bottom left corner of the poster and the name of the institution behind the movie as well as the available formats for the movie are also outstanding and give the audience someth ing to look forward to. The poster has mainly used dark colors such as black and grey in the background to create a psychological effect of war (Noble 135). The background image of the ship in a stormy sea represents a scene in the movie that takes place when the ship is attacked. This image has been used to create an urge among the viewers to go to movie theatres to watch what exactly happens in the scene. The date for showing the movie has been written in red color for it to stand out. ... Its design, the use of color and images is completely attractive and persuasive for one to go see the movie. The most standing out features of the poster include the title, which has been written in a large artistic font at the bottom of the poster; names of the main actors placed at the top of the poster, a large image in the foreground of one of the main actors and a background image of a ship in stormy water. The date of the movie, which is written in red color at the bottom left corner of the poster and the name of the institution behind the movie as well as the available formats for the movie are also outstanding and give the audience something to look forward to. The poster has mainly used dark colors such as black and grey in the background to create a psychological effect of war (Noble 135). The background image of the ship in a stormy sea represents a scene in the movie that takes place when the ship is attacked. This image has been used to create an urge among the viewers t o go to movie theatres to watch what exactly happens in the scene. The date for showing the movie has been written in red color for it to stand out. This would enable people o easily know when the movie will be showing. It is the only red color on the poster and could also have the psychological effect of expressing danger thus indicating the extent of violence in the movie. The formats of the movie such as digital 3D and Imax 3D have been written in large font at the bottom of the poster to inform the viewers of the various forms of the movie so that they can decide on their preferred option. The title of the movie stands out as having the largest artistic font together with an image of a human skull with two swords to

Rise of Darkness Essay Example for Free

Rise of Darkness Essay For further understanding of the study, the proponents made use of different reading materials related to the study. Related literature and studies go deeper into certain topics and may include small but important details which will help the proponents in understanding better their chosen topic. It also serves as a guide for the proponents when comparing and analyzing the findings of the study. Related literature is written information that could have a relation or relevance to a specific topic of your research which may come in the form of books, journals, articles, and internet resources. Related studies are research that has something to do with that certain subject and may include anything used to provide any information you need on that specific subject. The review of related literature and studies provides the necessary connection between the ongoing work and studies that have been done before. It tells the proponents about well-established facts and conclusions by other authors, and gives the proponents an appreciation for previously collected evidence and the people that collected them. Review of Related Literature Like most countries in the Asian region, the Philippines recognises the significant role of gaming in increasing tourism growth, according to Naguiat (The Report: The Philippines, 2012). One of the most important considerations will be to ensure that current and future gaming developments showcase the best of the Philippines in terms of culture, locations, activities and cuisine. This study states that the Philippines recognize that an improvement in the gaming development might or can increase the tourism in the country. Action-Adventure games are a hybrid of action games and adventure games and may be the broadest type of game design in the industry, according to Briar  Lee Mitchell (Game Design Essentials; 2012). Adventure games tend to be more slowly paced and are focused primarily on storylines and problem-solving to get through the levels. When designers add some of action elements described earlier to an adventure game, players can immerse themselves in the narrative of the game, experience more and varied personality types with their avatars, and enjoy faster-paced gameplay than in an adventure game while also solving puzzles and often experiencing a detailed and elaborate storyline. Tomb Raider, God of War, and The Legend of Zelda are prime examples of action-adventure games. The above related literature describes very well what the genre is of the proposed game. The action-adventure genre leaves game developers with many options in enhancing the gameplay and storyline of a game. The propon ents seek to develop a game that performs well in these two areas. Review of Related Studies An electronic game is any interactive game operated by computer circuitry, according to Jagretta (2013). The machines, or â€Å"platforms,† on which electronic games are played include general-purpose shared and personal computers, arcade consoles, video consoles connected to home television sets, and handheld game machines. The term video game can be used to represent the totality of these formats, or it can refer more specifically only to games played on devices with video displays: television and arcade consoles. The above related study gives a good description or definition of the term video game. The game has a Multiplayer, Hunting, Solving Puzzle and running action game based, according to Marano and Suba (Stickedshock Brothers: A Two-Dimensional (2D) Local Area Network (LAN) Based Roleplaying Game (RPG) ,2013). In the multiplayer mode the user can choose if the user will use Single or Cooperative mode. The main objective of the game was to eliminate enemies, solve puzzles and save the son of their leader. The proposed game contains many similarities with the game in the above related study. Besides the difference of the proposed game not having a cooperative mode and that it is being developed for Android tablets, these two games have similarities in terms of the intended gameplay, such as puzzle and action elements. Villains are the threats and burden for the protagonist, according to Apostol and De Asis (Middletown High Misery: A Two-Dimensional Role-Playing Game, 2012). They are the ones who make the life of the protagonist difficult and dangerous. The above related study gives a good definition of what a game’s antagonist and villains are. Computer games are one of the most in demand in the market today, according to Carillo and Sagun (Twilight of the Gods: A Two-Dimensional Roleplaying Game, 2012).Through the years, gaming was one of the fastest growing industries in the market. The above related study states the fact that games are desired by many people. This is an economical significance for video games. Whether just for casual fun or competitiveness, games are in demand these days. This paper investigates strategies to generate levels for action adventure games., according to Joris Dormans (Adventures in level design: generating missions and spaces for action adventure games, 2010) This genre relies more strongly on well-designed levels than rule-driven genres such as strategy or roleplaying games for which procedural level generation has been successful in the past. The approach outlined by this paper distinguishes between missions and spaces as two separate structures that need to be generated in two individual steps. It discusses the merits of different types of generative grammars for each individual step in the process. The above related study highlights the importance of level design in the action-adventure genre of games. This aspect of gameplay has been considered before, but this study brings its importance forward. A well-designed level must engage both the player’s reflexes (action element) and problem-solving (adventure element). An attractive element of the gaming experience as a learning tool is that it provides opportunities for continued practice because negative consequences are not typically associated with failure. Rather, failure serves as an integral part of the learning experience, According to Howells Cranmer (2010) This study encourages players to improve through repeated practice by  advancing or replaying the parts of a game. In games failures can become a true gaming experience. As the industry-standard, Photoshop skills are a necessity if you want to be employable in the graphic design field, According to Sue Chastain(2013) Review of Related Readings The video game industry is an 80-billion dollar industry and is considered to be the biggest form of entertainment, according to the article ‘Philippine Government Supports Video Game Industry’ by Pineda (2013). In a global scale, it even beats TV, Music and Film Industries. Because video games are huge, governments from various countries have expressed their support for the industry. In the above related article, it is shown that video games can have an impact economically on a nation because of the size of the video game industry. Android tablets are not a dedicated gaming console, but most of the downloaded applications in the Google Play Store are in the entertainment and games category. We’re all used to looking at 2D images in everyday life, but knowing what things look good isn’t the same as understanding exactly why they they look good, according to the article ‘The Total Beginner’s Guide to Better 2D Game Art’ by Mark Simpson of gamedev.net (2013). Any 2D image can be broken down into basic elements, and you can think about creating 2D art as combining those elements in a way that 1) Looks like what you meant it to be, and 2) Is not super ugly. For example, we all know what a square and a sphere look like, but how do they fit into the process of making an identifiable character? The proposed game will use two-dimensional (2D) visuals. The proponents intend to create original visual art for the game, and the above related reading gives good tips and general instructions to keep in mind for the creation of two-dimensional game sprites and backgrounds. Even though game developers are focused on making games more immersive, all too often they throw things in the game that break the feel and remind you that you are playing a game, according to the article ‘3 Things Video Games Do Too Often To Break The Sense of Immersion’ by Dave LeClair of MakeUseof  (2012). These gameplay trappings will suck you out of the living, breathing world and remind you that it’s just a game. Unfortunately it’s hard to think of alternatives for some of these staples of games, but hopefully, with the incoming next generation of consoles, developers will find alternative ways to accomplish these actions. With the proposed game being in the action-adventure genre, good immersion into the game is one of the goals of the proponents. The storyline is an integral part of the action-adventure genre. The above related reading serves as a good guide when the intent of the game is to also be entertaining in terms of its story. â€Å"The local industry is very small right now and we’re trying to get a bigger share of the market,† says Darwin Tardio, president of the Game Development Association of the Philippines (GDAP) according to the article ‘Game on: the present and future of game development in the Philippines’ by Mardadesch (2011). â€Å"It’s booming, and can be lucrative. When GDAP started there were only four member companies. Now, three to four years later, there are 22 companies working on a lot of game projects, many of them big ones. The game development industry of the Philippines has a lot of room for growth as stated in the related article above. There are many platforms for which game developers may contribute to, and any contribution is a step forward for the game development industry. Building games for Android also contributes to the industry. If you are someone who is not conditioned by Hollywood products, someone who enjoys 2D animation because of its unexpected delights, not necessarily juvenile or always wholesome, you may find it rewarding to check out some of the above-mentioned titles, according to the article ‘Are 2D animated movies dead?’ by Zulueta (2010). If you are a 2D fan who does not always require from your movies the presence of a small animal sidekick, or a string villain to counter point the hero’s goodness, or villains that always die falling from a high place, or gags every couple of minutes just to keep your short, video game-oriented attention span riveted, then 2D animation features are still alive and kicking. The value of three-dimensional (3D) games in modern games is evident. Every advancement in technology means an increasingly accurate visual representation of reality. Yet two-dimensional  graphics are still valuable, as stated in the above related article, for adding its own unique character and feel to a game or animation. Anino Games is a third party game developer specializing in end-to-end game development for the PC, Nintendo DS, and mobile phone platforms, according to an article titled Anino Games by Valencia (2009).. Anino Games is the pioneer and largest game development studio in the Philippines, with more than 50 developers. Anino Games is a big step forward in establishing the game development industry in the Philippines. Anino Games also develops games for mobile platforms which may include Android tablets. Synthesis The review of related literature and studies is a very important part of the research process. It helps the researchers and connects the study to previous studies. It also highlights the opinions and findings of different researchers. From the related literature, the book Game Design Essentials by Briar Lee Mitchell defines wat an action-adventure game is and what are the elements that can be found in games within the genre. Games that combine elements of action and adventure games are called action-adventure games. Some of these elements are the storyline, level design, shooting and platforming, and more. From the related studies, the study ‘Touchscreen vs traditional controllers in handheld gaming’ by Zaman, Natapov and Teather examines the usability of touchscreen controls (virtual gamepads) versus traditional controllers (physical gamepads). This is important to consider as the game to be developed is for Android tablets, and most of them do not have physical controls. Because of this, it is important to have and well-designed control system for the game. From the related readings, the article ‘3 Things Video Games Do Too Often To Break The Sense of Immersion’ by Dave LeClair highlights the importance of immersion and a good storyline that is possible from video games. A good storyline can make the player want to know more about the world within the  game, and that is one goal of the proponents of it is at all possible considering the circumstances and constraints of the study.

Terrorism - Towards An Understanding :: essays research papers fc

I am in complete disagreement with Corrado and Cohen's theory of political terrorism. I believe that political terrorism is committed by dominant, aggressive males in positions of power, acting with other dominant, aggressive males for more power, money, or status, and without regard to the spiritual nature of human kind. I believe that dividing political terrorism into state or anti state terrorism, does not get to the root cause of terrorism. To uncover the true cause of terrorism, I believe involves identifying motive and personalities of those "terrorizing". In most cases it is dominant, aggressive males who hold positions of power in either the political, economic, or military arenas, and who manipulate events to suite themselves, e.g., Hitler, Stalin, Mussolini, and in more recent times, Slobodon Milosovic. Those that fight against dominance and aggression, I believe should be called revolutionaries. For example, the Irish Republican Army. The North of Ireland harboured a protestant streak of dominant, aggressive males, who in attempt to hang on to power, unleashed the horrific events of Bloody Sunday, and many other uncalled for acts of aggression. These acts where sanctioned by politicians, in both the North of Ireland and England, who acted in conjunction with both the Royal Ulster Constabulary, and the British Army. On Bloody Sunday, the British soldiers deliberately aimed and killed young men, they believed most likely to be members of the Irish Republican Army, at the peaceful, albeit illegal, demonstration. "...all the deceased where men, and nine of them were under the age of 25." It was an effort to stop what has almost come to pass. A fair assembly of politicians, who represent all layers and fabrics of the society. The event is still under review. The actions of the Irish Republican Army has eventually destroyed the positions of power that the dominant, aggressive males abused. But I do not be lieve that we should label those who fought for a better life as terrorists. People who put their lives on the line for true justice, I believe should be referred to as a Revolutionaries. We are exposed to new conflicts now, almost on a daily basis, and no two situations are ever identical. This makes the breakdown of a typology extremely difficult. The typology which defines "political terrorism", according to Corrado and Cohen, has eleven different categories, in order to encompass all of the different situations. These typologies may be useful in a security setting, but in order to get to the bottom of the problem, I believe that rather than complicating the issue with many meanings, it should instead be simplified and attributed to one of two choices.

IOS 7 vs. IOS 6

IOS 7 vs. IOS 6 When Apple announced it's new OS back in March, many people were very excited at a change to the old IOS 6. As beta testing for the OS began and bugs began to intoxicate the new OS many consumers were left wondering if the need to switch at the final release was the best move and if so, what were the advantages or changes to the new OS. IOS 7 has changed many of the features of IOS 6, but many of the core elements of IOS 6 are ever-present.The First and most noticeable difference in IOS 7 is its new color scheme and lock screen. IOS 6 had a round design and color scheme that was reminiscent of factory gears, and its lock screen was a simple picture with a slider at the bottom. But in the new OS, the color scheme is neon and bright colors, flat design in the sense that none of the home screen apps seem 3d, but also the lock screen is a full screen picture with the date, time, and also a slide to unlock slider.Those few improvements o the overall OS were nice, but the s lide to unlock from the original OS 6 was still there and so were the large digital clock at the top. Another difference is the addition of Control Center. Control Center is a slider at the bottom of the screen that you slide up to use specific features of IOS 7, that in the older OS 6 you would have had to go to the settings menu. The features of Control Center include a slider for brightness, Wi-Fi control, Bluetooth control, and also one of IOS 7's new features, Airdrop.Once again, the new features are great, even though many of the uses of them were in IOS 6. All in all IOS 7 is a step forward in features and still stays true to its predecessor. The new color scheme and lock screen got a complete overhaul, while keeping the same features and core elements of OS 6. Also the addition of Control Center now uses the toggles that could have been found in the settings menu of 10s 6. So once again, apple has made a step up in its Operating System while still staying true to its predece asing one.

My Clinical Experience Essay

During my first day of clinical, I encountered an issue that I believe is very significant. As a student nurse, our duty for this day was to follow our health care aide around the ward and assist in completing resident care. The resident required assistance in many of her daily tasks. The health care aide asked if I would perform one of those and do perineal care for her. I turned down her offer because I did not feel comfortable with my skill level. The resident had a bowel movement during the night. There was a significant odour in the room that overwhelmed me. I really wanted to leave the room because it was so unpleasant, but I stayed in the room so that the resident would not be embarrassed. This feeling of embarrassment, I assume, was already present but I decided to continue with helping clean up and change her linens. The issue that seemed significant, in this experience, was my feelings pertaining to intimate care. ‘One of the reasons why there is so little training in this area could be because the act of providing intimate care for others can be considered as “dirty work” and is undervalued both within services and by the wider societyÂ’ (Clark, 2006) In society, going to the bathroom is seen as a very private matter and is not done in public. During this experience, this was going against my beliefs of our social norm and understanding this, I went with my values of caring and supporting individuals in need by staying in the room. During this situation, I was trying to achieve my role of a student nurse while being professional in my actions. I did what I believed was right instead of following societies norms. Evaluating the issue with patient and my own personal issues, I made a decision that followed my morals and values. I chose to react positively to the situation at hand while learning from experience and following what I believed was ethically right. Consequences that may have arisen for the patient stem from the fact that my techniques were not like the health care aides and were stiff and uncoordinated, which I can only imagine caused discomfort. It took longer than usual for me to complete my tasks because of my personal doubt in my skill levels and amount of experience. The health care aide I was with initially mentioned that shifts were very tight for time and for getting things done she noted that she comes in early to ensure things run smoothly,  just in case of complications such as my current situation. My health care aide may not feel as confident in my actions as she may have been if I chose to initially participate despite my personal issues with intimate care. Having a loss of confidence in my abilities to deal with difficult and new situations turned out to be the consequences of my actions. Having more confidence and being aware of situations that may go against my beliefs and personal issues may have allowed me to have a better first day. The health care aide was very supportive of my actions and praised my efforts after the fact for stepping in during my first time in a difficult situation. I can imagine the resident was feeling some distress and embarrassment, as she could not control her actions and was very thankful afterward. Although feeling discomfort during the event, I was very pleased afterward. There were a few factors that influence my feelings, thoughts and responses during this experience. The feeling of discomfort in performing intimate care became obvious after the fact when I began reflecting on my clinical experience. I was not prepared for the amount of intimate care that was present. Sensing others` feelings is a trait that I have developed while being present in the health care area and teaching field, and along with my skill level, in nursing played a big part in my thoughts and responses during this experience. Although having cared for my great-grandmother in the past, this was my first day experiencing intimate care with a resident. Participating in practice labs, class discussions and learning activities allowed me to have the knowledge of performing such duties and an understanding of how personal we would be getting, but did not realize how it would affect me. Giving myself time to read up on nursing experiences, attending more clinical practice labs, participating and watching these duties in the health care setting will allow me to develop a secure level of confidence the next time that this type of situation may occur. Staying in the room allowed me to experience the feeling of support while looking past social norms and how they are challenged. I met my personal values, and I believe that one should  respect another person`s privacy. This understanding allowed me to be there to support the resident during her time of need. In the article `starting out` by Jane Schulz, a nursing student shares her experience of helping her colleague assist an elderly patient with daily care. Observing the compassion and care between nurse and patient from fundamental tasks, she took away a valued lesson of how our support and caring methods affect an individual. My relation to this story allowed me to reflect on the effects my care and supporting actions had on our patient. Having completed perineal care on manikins in class has been my only previous experience that I have encountered with intimate care. When presented with new situations, I have a tendency of handling them quite well with confidence. My reaction to intimate care was due to the discomfort with the amount of contact one has with sexual body parts and bodily fluids. I know what to expect if presented with a similar situation in the future, having had the experience I believe that I will understand how to handle my emotions and present a comfortable environment to better care for the patient. The only way I can be comfortable with intimate care is to participate in fundamental caring of patients and learn through experience. If I was to alter my actions by leaving the room instead of staying to help and support my resident, the consequences for my actions may have been due to a lack of confidence in my skill levels from my health care aideÂ’s point of view, and my own. It was apparent that the resident was not comfortable and needed help. Not giving my resident the care she deserves may have left her feeling like she was not important. Leaving the room would add to my view of societyÂ’s norm that going to the bathroom is a private matter and I would not have gained any experience to develop my skill levels and confidence. Reflecting on my clinical experience has made me aware of my strengths and weaknesses in my personal and nursing skills. I have taken a lot away from this experience; as I have come across a personal issue of have trouble dealing with intimate care. I have developed an understanding of social norms and how they can affect ones opinions. This experience has given me the ability to cope in new situations as it is and will always be a part of my job. Developing a way to deal with intimate care to the best of my abilities will allow me to care for my client and make sure their feelings [embarrassment] and privacy are being respected. Coming out of this situation realizing my mistakes, my level of confidence will surely ascend and prepare me for my chosen field. In relation to CarperÂ’s ways of knowing (Carper, 1978), I showed aesthetics by evaluating the situation as a whole. Despite having the urge to leave the room, I recognized the residents need for support when being faced with an issue that defied our social norm. Moving beyond the surface and being physically and mentally in the moment with the resident allowed her to experience the care they deserves through my supportive and helpful actions. I showed ethic ways of knowing when I understood that perineal care is something I believe was morally right. I felt like I had to be there for my patient when they needed me and make sure the care and support was present. Confronting my beliefs changed my opinion on societyÂ’s norms; I used my values and morals to guide my actions. My personal ways of knowing develop through my experience with intimate care. I completed a task that I was not comfortable doing and believed was a private issue. I decided to help in the experience after evaluating the patientÂ’s level of discomfort and need of assistance. Until I experience a similar situation, I will not know if my reactions will be the same, but I will know that I have the skills and ability to do it. I showed my empirical ways of knowing by analyzing the article “Primary Care Nurse PractitionersÂ’ Integrity When Faces with Moral Conflicts” by Carol Ann Laabs in relation to my experience with intimate care. The purpose of this article was to show the study of nurseÂ’s problem with moral integrity in primary care. It concluded that moral conflict is common within an entire group (e.g. staff, team, co-workers) and keeping ones moral integrity makes them feel great about their actions in a fundamental way while keeping on a professional level. This connects to my experience as I was in a situation where I had to make a decision involving my moral integrity and do what I believe I could do based on my values. This experience helped me to challenge my ethical beliefs and make decisions  based on what I believed was right. This experience has changed the way I will look at new situations with intimate care and ones that I will encounter in the future. I discovering that our education can only guide us, but it is the experience that allows us to develop our feelings and beliefs. By completing this reflection of my clinical experience I learnt that I had a hidden personal issue with intimate care. Intimate care is defines as care tasks associated with bodily functions and personal hygiene which demands direct or indirect contact with or exposure of the sexual parts of the body. (Cambridge and Carnaby 2000) With knowledge gained from this experience and from similar future situations, I believe I can develop a comfort in my skill level. Having to adapt to a variety of different situations and conditions is a part of a nurseÂ’s career and with experience and further education, I may come to terms with it and develop as a nurse. Having reflected on my actions, I am confident in my ability to follow my va lues and ethical beliefs while giving my patients my full attention and providing them with the holistic care they are entitled to. Reference Cambridge P, Carnaby S (2000) Making it Personal: Providing intimate and personal care for people with learning disabilities. Pavilion Publishing, Brighton. Retrieved November 7, 2007. Carolyn Ann Laabs (2007). Primary Care Nurse Practitioners’ Integrity When Faced With Moral Conflict. Nursing Ethics, 14(6), 795-809. Retrieved November 7, 2007, from ProQuest Nursing & Allied Health Source database. (Document ID: 1342892401). Carper, B. A. (1978). Fundamental Patterns of Knowing in Nursing. New York. Aspen Publishers, Inc. Jane Schulz (2007). Starting out. Nursing Standard, 22(3), 29. Retrieved November 7, 2007, from ProQuest Nursing & Allied Health Source database. (Document ID: 1352629031). Johns, C. (1994). Model of structured reflection. In A. Palmer, S. Burns and C. Bulman (Eds.). Reflective Practice in Nursing: The Growth of the Professional Practitioner (p. 112). Osney Mead, Oxford: Blackwell Science. Julie Clark (2006). intimate care: theory, research and practice. Learning Disability Practice, 9(10), 12-17. Retrieved November 7, 2007, from ProQuest Nursing & Allied Health Source database. (Document ID: 1196316821).

Carolin essays

Carolin essays A long, long time ago when the earth was very young, all that existed on the earth was plants and animals. The animals ruled the earth. Among the animals were many different kinds. However, the animals never interacted outside of their species. The gotemaliks socialized with other gotemaliks and the chalize socialized with each other. The gotemaliks and the chalize were very special species. They didn't just only socialize with each other because they desired to, but because of the uncontrollable waterfall that separated them. Each of the species knew that something existed on the other side of the waterfall as they could see shadows but they didn't know what. For many years the gotemaliks and the chalize never knew fully of each other's existence. There had been many attempts to cross the waterfall but every attempt ended in a death. Until one day, when the leader of the chalize was looking into the falls and tried to touch the shadow, which caused him to unexpectedly, fal l in. When he fell in he hit his head on a rock and floated away from the falls. A gotemalik on the other side saw something fall through the falls and decided to go in after it, as it could be one of his own. The same thing happened to it. He fell in and hit his head on a rock and slowly followed the chalize trail down the river. The next morning the chalize woke up and was frightened at the sight of another being that was sitting beside him on a beach in an unfamiliar area. They ran away from each other out of fear. But each of them returned to each other after realizing they were the only ones on this new land, and also that they couldn't go back to their waterfall. This relationship developed over time and they learned different ways to communicate with each other which brought them close together. Through time, chemistry between them resulted in the birth of an infant. They were both astonished, as the infant did not resembl ...

On Dumpster Diving Essay Essays

On Dumpster Diving Essay Essays On Dumpster Diving Essay Paper On Dumpster Diving Essay Paper Quite by accident. I found the essay On Dumpster Diving by Lars Eighner on the pages of Seagull magazine. The first lines of it captured my involvement well. for as I had neer read about Dumpster diving or scavenging earlier. On Dumpster Diving is a piece of big Eighner’s work called Travels with Lizbeth ( 1993 ) . which was based on his ain experience of homelessness. The writer engages me by stating the beginning and significance of the term Dumpster Diver. showing his endurance usher with specified regulations and ordinances. Dumpster is a hallmark of refuse lading onto trucks system. Dumpster plunging involves individuals voluntarily mounting into rubbish bins ( Dumpsters ) to happen valuables or merely utile points. including nutrient and used vesture. Eighner writes that the life of a mendicant going without any money opened his eyes to the fact that all those containers with waste are existent â€Å"supermarkets† for the hapless. and they are non merely a beginni ng of endurance. but besides a depository of high-quality and diverse nutrient. Anyhow. there is a hazard in eating such findings. Harmonizing to Eighner’s experience. taking nutrient out of Dumpsters should affect three simple rules: â€Å"using the senses and common sense to measure the status of the found stuffs. cognizing the Dumpsters of a given country and look intoing them on a regular basis. and seeking ever to reply the inquiry. â€Å"Why was this discarded? † Narrator advises to avoid such nutrients as game. domestic fowl. porc. and egg-based repasts. Soft drinks proving should be based on their fizzing smartly. Bing a scavenger. one has to detect the least marks of seeable contaminates. Notwithstanding the scavenger has no insurance of self- poisoning. Subsequently on Lars tells about â€Å"a predictable series of phases a individual goes through in larning to scavenge. † in which disgust at the get downing gives manner to indiscriminate geting of the things. The narrative besides includes information about the â€Å"can-divers† and their manner of plunging featured as unethical and impudent. The secret plan of it is neither compound nor rich in events and characters. However. it is thought arousing. The writer gives us elaborate counsel how to last being a Dumpster frogman. Reading the essay. I asked myself right along whether it was the lone purpose of Eighner to learn us those regulations. As the narrative progressed. I picked up the writer’s construct bit by bit. His essay exemplifies the uneconomical nature of American society and implies that it is the consequence of mercenary values but besides ignorance and deficiency of understanding. Peoples unreasonably throw out even nutrient that is appropriate for utilizing: â€Å"Students throw out many good things including food†¦the point was thrown out through sloppiness. ignorance. or thriftlessness. † ( Eighner ) The scavenger can get â€Å"boom boxes. tapers. bedclothes. toilet paper. medical specialty. books. a typewriter. a virgin male love doll. alteration sometimes amounting to many dollars† in the Dumpsters. I suppose the intent of the article is besides to demo how immoral is to throw out good nutrient and things. cognizing that 1000s are hungering and enduring from poorness. However. precisely that refuse helps him to last at hard times. Eighner’s concluding for why people are mercenary derives from the construct that they are lost and unsure of what they want. In a manner. his short essay On Dumpster Diving. suggests to his readers that to accomplish the province of satisfaction. they need to cognize what they want. He states. â€Å"Almost everything I have now has already been cast at least one time. turn outing that what I own is valueless to person. † The writer himself collects merely things that are of benefit to him and leaves the remainder for the benefit of others. The article shows that the author being homeless still keeps his intelligent. clever. and sentimental manner of thought. He emphasises the transiency of stuff being and says. â€Å"Once I was the kind of individual who invests material objects with sentimental value. Now I no longer have those things. but I have the sentiments yet. † ( Eighner ) I think. depicting all the regulations of Dumpster plunging Lars Eighner represents us the necessity of maintaining the etiquette even in hardship. The surfs of that common jurisprudence are the â€Å"can-divers. † They. as contrasted with the true scavengers. expression merely for the money there and blend the contents of the Dumpster doing it more hard to happen the genuinely good things. the writer explains. The worst in can scroungers’ actions is their audaciousness to travel through single containers in forepart of peoples places. something a true frogman would neer make. Making that the can diver discoveries different prescriptions. journals and things the proprietor throws out. It is clear that privateness unwraping would abash us. Eighner exclaims against private invasion. therefore showing his civilization and humanitarianism. The last paragraph where Lars compares himself to ultra-wealthy is the most interesting point of the essay. to my head. The rich people can get anything they like and the money does non stand in the manner of making that. The Dumpster diver gets the things from Dumpsters free excessively. Author’s analysis is that the truly rich or the truly hapless are those who do non desire or necessitate. In his comparing. Lars means that he and the super-rich bash non necessitate the points the remainder of us do. He can merely travel out and happen them. The storyteller tries to demo the positives of his profession. but does non overlook the negatives every bit good. following it with the words: â€Å"Dumpster diving has serious drawbacks as a manner of life. † The chief thought of Lars Eighner in his essay is to guarantee us that any hopeless state of affairs has its manner out. The life goes on even if you meet difficulties†¦ He calls us for maintaining our cultural and ethical endowments even when being in the lowest province of life. We may non bury that holding mercenary values over moral 1s destroys and vitiates us from interior. In the alone voice – prohibitionist. disciplined. affecting. comic- Eighner celebrates the victory of the artistic spirit in the face of tremendous hardship. therefore. animating me for true regard.

AP Chemistry FRQ How to Ace the Free Response Questions

AP Chemistry FRQ How to Ace the Free Response Questions SAT / ACT Prep Online Guides and Tips Practicing free-response questions is one of the best things you can do to improve your AP Chemistry score. Not only will you excel on the free-response section, but you'll also know the material so well that the multiple-choice questions will be a piece of cake. In this article I'll tell you all about the free-response section of the exam, give you some tips on how to solve AP Chemistry FRQs, and go through a couple of sample problems from recent exams so you can get a feel for what they're like! What’s the Format of the AP Chemistry Free-Response Section? The free-response section of the AP Chemistry exam seems intimidating because it’s longer than free-response sections on most other AP tests, and it includes lots of calculations and experiments that you have to interpret.The most important thing you can do is remain calm and stay focused and methodical in your approach to each question.It’s not as scary or difficult as it looks if you’ve prepared well for the test and use your common sense! Here's an overview of the format of the free-response section: 105 minutes (1 hour 45 minutes) Calculator use permitted Seven questions total Three long response worth 10 points each Four short response worth 4 points each The long response questions always come first! You’ll be tested on the following skills (which may be tied to any topic in the AP Chemistry curriculum): Experimental design Analyzing real lab data to identify patterns and explain phenomena Creating or analyzing diagrams of molecules and atoms to explain observations Translating between different representations of data Following logical steps to analyze and solve problems OK, that all makes sense, but how exactly do you solve these long, complicated questions? In the next section,I’ll go through a step-by-step guide for how to approach the AP Chemistry FRQs. How to Solve AP Chemistry Free-Response Questions It's important to have a game plan for the free-response section. My first piece of advice is not to feel obligated to do the questions in order!Take a couple of minutes (no more than 5-10) at the beginning of the section to look through everything and decide which question you want to tackle first.It’s best to start with your strengths so you'll have more time at the end for challenging questions. You should spend a maximum of 20 minutes on each long free-response question and 10 minutes on each short free-response question.Keep an eye on the time so it doesn’t get away from you! Here are some basic steps you should take to solve free-response questions: Step 1: Figure Out What You Know First, assess the information the question gives you.It can be confusing to extract the data that’s embedded in the introduction over and over again as you go through different parts of the question.Make things easier for yourself by writing down the values you’re given next to the question so that they’re easily accessible when you need them.You should also take time to understand (at least on a general level) the experiment being described so that you don’t feel confused and overwhelmed when you start reading the question. Step 2: Dive Into the Question For each part of the question, read the instructions and ask yourself the following: Do you need to do any calculations? Decide which equations you’ll need (if applicable), and write them down.Do the necessary calculations based on the numbers you extracted in the previous step and any numbers you were given in this part of the question.Make sure you show your work! Don’t erase your calculations, and double-check everything to make sure you have the correct units and your answer makes sense logically. Does the question ask you to justify or explain your answer? If so, DON’T ignore these instructions.In many cases, you’ll only get points for your answer if you can explain it adequately.Use concrete evidence to back up your response (we’re talking hard data).Even if something seems obvious to you, spell it out as clearly as possible to ensure that you earn those points! Do you have to draw a diagram? Even though neither of the free-response questions I'll go over in the next section requiresthis, some questions will ask you to draw diagrams.For example: If you have to answer a question like this, try to be as clear as possible.Draw out your answer on scrap paper first if you feel unsure so that the final product is neat and unambiguous.Here’s the answer, by the way: Step 3: Double Check Look back at the question to make sure you didn’t miss anything or leave out any explanations.Reread each part and connect it directly to its corollary in your response so you’re scooping up all the points you possibly can!You should also walk through how you found each answer to make sure you didn’t make any weird errors you missed the first time around. Finally, check again for appropriate units. Errors in unit conversion are common silly mistakes that are really, really frustrating if you knew how to do the problem correctly otherwise. Did you remember to convert milliliters to liters? AP Chemistry FRQExamples I’ll go through the solution process for a sample question of each type so you can get a better idea of what the test will be like.Notice that these questions look complex and overwhelming at first, but if you stay calm and break them down methodically, they don’t end up being that bad! Long Free-Response Sample Question Here’s a sample long free-response question from the 2014 exam: There’s a ton of information here, so let’s start from the beginning.What we know from the short intro is that the pH of a 0.20 M 50 mL sample of propanoic acid is 2.79 at 25 degrees Celsius.There's alsoan equation that shows how the acid reacts with water and which products are created by this reaction. Now we're ready to tackle part (a): Where’s the conjugate acid-base pair in the equation?There are two pairs that you could potentially list for this answer: CH3CH2COOH (acid) and CH3CH2COO- (base) OR H30+ (acid) and H20 (base) We know that the first compound is propanoic acid, and the loss of the hydrogen atom through the reaction creates the basic compound on the right side of the equation.Conversely, the water in the first half of the equation is a base that becomes an acid when it picks up the hydrogen atom from the propanoic acid. To get this point, you would need to label each compound indicating which is the acid and which is the base. Always read instructions carefully, or you may lose out on points - I can't say this enough! Let’s move onto part (b): What’s the value of Ka for propanoic acid at the temperature indicated in the question?We just need to plug some values into the equation for Ka,which is given to you on the formula sheet for the test: Hmm, looks like we can’t plug in the values yet because we don’t know the molarity of the H30+, which would have to go in the [H+] spot in the equation.We can find that value using this other equation from the formula sheet: This means: -pH = log[H+]10-pH = [H+]10-2.79 = [H30+]1.6 x 10-3 M = [H30+] This value for the molarity of H30+is equal to the molarity of CH3CH2COO-. The same amount of each must be created by the equation because the hydrogen atoms are removed and added in a 1:1 ratio.Armed with this new information, we can go back to the Ka equation: Let's plug in our values: Ka = [H30+][CH3CH2COO-] / [CH3CH2COOH]Ka = (1.6 x 10-3 M)(1.6 x 10-3 M)/ 0.2 MKa = (1.6 x 10-3 M)2/0.2 MKa = 1.3 x 10-5 For part (b), you could earn three points total: One for correctly solving for [H30+] One for plugging the right values into the Ka equation One for solving for Ka correctly OK, now for part (c)! Oh crap, this one has PARTS WITHIN THE PART.Don’t panic; you got this. It’s just true or false plus answer explanations!The explanations on these types of questions are very important. If you don’t explain your answer adequately, you won’t get any points even if the answer itself is correct.You can earn two points total on this question, one for each answer AND explanation. Part (i): In solution, the OH ions from the NaOH will react with the CH3CH2COOH to form water and CH3CH2COO- like so (hydrolysis reaction): The pH of the resulting solution will be GREATER than 7 because of the formation of the new basic compound at equivalence. That means it’s false! Part (ii): If two acid solutions have the same pH, but one is with hydrochloric acid, and the other is with propionic acid, would the first solution necessarily have a lower molar concentration of the HCl? HCl is a strong acid that ionizes completely in solution while propionic acid only partially ionizes.Fewer moles of HCl are needed to produce the same molar concentration of H30+ and reach an equivalent pH level to the propionic acid solution.This one is true! The next part of the question offers up a new scenario, so let’s take stock of what we've learned from the added description.So, the student titrates 25 mL of a ~mystery solution~ (mysterious squiggles added for dramatic flair) of propanoic acid with 0.173 M NaOH and reaches the endpoint of the titration after 20.52 mL of the NaOH has been added. Now onto part (d)! Based on this information, part (d) asks us to figure out the molarity of the propanoic acid. First, how many moles of NaOH were put into the solution?We can find this by multiplying the total volume of NaOH solution by its molarity: (0.02052 L NaOH) x (0.173 mol NaOH / 1 L NaOH) =3.55 x 10-3mol A total of 3.55 x 10-3 moles of NaOH were put into the solution.Since the titration reached the equivalence point at this time, that means that the number of moles of NaOH added would have to be the same as the number of moles of propanoic acid in the original solution.If we divide 3.55 x 10-3 mol propanoic acid by the number of liters of acid in the original solution, we will get the molarity: 3.55 x 10-3 mol propanoic acid / 0.025 L propanoic acid = 0.142 M For this part, you get one point for correctly calculating the number of moles of acid at the equivalence point and one point for providing the correct molarity. Part (e) is a critical thinking question about a new experiment. Would the student have to use a different indicator to figure out the concentration of a solution of an acid with pKa of 4.83?Based on ourKa calculations in part b, we can use one of the equations on the formula sheet to figure out pKa for the original propionic acid and compare the two values. pKa = -logKapKa = -log(1.3 x 10-5)pKa = 4.89 The twopKa values of4.83 and 4.89 are pretty close to one another, so you wouldn’t need to use a different indicator in the new titration.The correct response is to disagree with the student’s claim.You get one point here for disagreeing with the claim and explaining why, and you get a second point for directly comparing the two pKa values. Short Free-Response Sample Question Here’s a sample short free-response question, also from the 2014 exam: As you can see, the â€Å"short† questions aren’t really that short, but they’re not as involved as the long ones.There isn't as much information to digest, and each of the parts of the question is more direct.Each part of this question is worth one point (4 points total). Your response must include the correct answer and the correct justification/methodology to earn points! Starting with part (a): This is a PV = nRT question!Since we want the number of moles of CO2, we’re solving for n.P is 1.04 atm, V is 1.00 L, R is the gas constant (0.08206 L atm mol−1 K−1), and T is 00 K. n = PV/RTn = (1.04 atm)(1.00 L)/(0.08206 L atm mol−1 K−1)(00 K) n = 0.05 mol CO2 Moving onto part (b): In experiment 1, the original number of moles of CaCO3 would be equivalent to 50.0 g / (100.09 g/mol). The 100.09 g/mol number was calculated by adding up the atomic weights of the elements in the compound.This calculation gives us 0.500 mol CaCO3 total. If all of it had decomposed, the figure we calculated in part a for the number of mols of CO2 produced would also be 0.500 mol, but it was only 0.05 mol.This discrepancy means that the student’s claim has to be false! Now let’s tackle part (c): What would happen if more gas was added to the container and the pressure went up to 1.5 atm? Would it go back down to 1.04 atm afterward? Equilibrium was reached in both experiments, and it resulted in a final pressure of 1.04 atm.The reaction would just adjust to the added gas by shifting towards the reactant.The pressure would go back down to the equilibrium figure of 1.04 atm as the excess CO2 was consumed.The final pressure would still be equal to 1.04 atm. Finally, we’ll answer part (d): Can we find Kp with the information we’re given?Yes!The pressure of the CO2 in this experiment determines the equilibrium constant as well because it’s the pressure of the gas at equilibrium.There’s only one gas involved in the reaction, and we already know its equilibrium pressure, which means we also know the value of the constant. Kp = 1.04 How to Practice AP Chemistry Free-Response Questions You can find AP Chemistry FRQsfrom previous years (and their solutions) on the College Board site. The test changed starting in 2014 (seven free-response questions instead of six, and no questions asking you just to balance equations), so keep in mind that only the 2014 and 2015 questions will be completely accurate representations of what you can expect to see on your test. Here's a link to the most recent questions and answer explanations: 2014 and 2015 AP Chemistry Free-Response Questions Note that you have to login to your College Board account for access to the 2015 questions. Even if you don't have an account yet, it's easy enough to create one (and you'll need it eventually anyways!). You can also practice with free-response questions from earlier versions of the exam. While these aren't completely aligned with the current structure of the test, they're still good tools to use in practicing your skills: AP Chemistry Free-Response Questions: 1999-2013 There is no login required for access to these questions. You can also check out my article that lists all the AP Chemistry practice tests and quizzes that are available online (coming soon!). There are a few more unofficial practice tests that include free-response questions modeled after the questions on the real exam. And use a calculator when you practice (you get one for the free-response section on the real test)! Definitely don't use a quill, though. That part of this image is irrelevant and mystifying. Conclusion The free-response section is the most challenging part of the AP Chemistry exam for most students. To do well, you need to have a strong understanding of all the major concepts covered in the course and be able to apply them to a variety of experimental scenarios. Most of these questions look intimidating, but they're manageable if you take them one step at a time and break them down into smaller chunks. Here's a review of how to solve free-response questions: Step 1: Figureout what you know Write down any data that's included in the question Step 2: Diveinto the question Figure out which formulas you need Do the necessary calculations Justify your responses Draw diagrams if applicable Step 3: Double check Make sure your units of measurement are correct Verify that your answers make sense logically Practice your skills on free-response questions from past AP tests until you feel comfortable. Remember, questions from tests before 2014 will be slightly different from the current free-response questions; base your expectations for the real test off the material from 2014 and 2015! What's Next? If you're looking for more AP Chemistry practice, check out my list of the best review books for this year's test.Almost all of them include free-response questions modeled after the current format of the exam. For a holistic look at the most effective way to study for in-class assessments and the final exam, read my ultimate study guide for AP Chemistry. Are you debating whether to start studying now or put it off a little longer? Learn more about when you need to get serious about your study plans for AP tests. Want to improve your SAT score by 160 points or your ACT score by 4 points? We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Law and Ethics in Health and Social Care Essay Example | Topics and Well Written Essays - 2500 words

Law and Ethics in Health and Social Care - Essay Example The National Health Service in the UK employs 300,000 nurses approximately, making them the largest group of health professionals (Department of Health 2000).Ethics is an important feature in nurse education in the UK with ethical and professional practice being established by the regulatory body namely the Nursing and Midwifery Council (NMC) which is an organization set up by the Parliament; their sole aim is to protect the public by ensuring that they provide high standards of care to their clients and patients. Hence it is a requirement that nurses need to ensure effective participation in ethical decision making arising from their practice. The advantage of learning and teaching ethics is the basic question in an underlying discussion of whether there is a separate subject in nursing ethics. For example, Milton (2004) describes nursing ethics as a theme that has "has philosophical underpinnings embedded within the discipline's nursing theoretical perspectives" (p309) Fry and Veach (2000) regard it to be part of a larger general system of bioethics.Allmark suggests that the various uncertainties which lie in the areas of nursing and education determine the manner in which ethics is taught. "In nursing there are uncertainties about whether we are teaching ethics to professionalise, or because we are a profession. Also about whether there is something which is uniquely nursing ethics. In ethics there are competing paradigms of ethical theory and competing theories of moral development. In education there are competing epistemologies, theories of learning and models of curriculum planning." (Allmark 1995 p377) According to Yumiko (2005), ethical dilemmas are "situations where moral requirements conflict, and neither requirement is overridden." The population of Scotland sees a decline of 5.11 million to fewer than 5 million (GROS 2002) announcing significant challenges for the National Health Service Scotland. The reasons range from an aging population to a shrinking tax fund as well as increasing workloads for the working age population (Duncan 2002).The NHS already experiences staff shortages which is significantly acute in nursing, a work force which is itself "graying" (Buchan 1998; 1999).The year 2000 saw almost 21,000 nurses leaving the nursing register. It left a huge vacancy of 9,200 in number (Watson et al, 2003).The NHS Improving Working Lives (DoH 2000) investigates the cause behind this predicament which is widespread in all of UK,in an effort to tackle this recruitment and retention crisis. This initiative aims at increasing labour market competitiveness, increased productivit y, retention rates, improved morale and reduced absences. It looks at flexible working arrangements such as part time working and annualized hours. Meadows et al (2000) points out that "In terms of pay and career structure, the current grading clinical grading system is instrumental in nurses' dissatisfaction with skills, workloads and responsibilities often going unrecognized."But the evident and the ever-expanding responsibilities of the ones on the higher rungs should also not go unnoticed. It is important to understand the changing role of Senior Nurses and Ward Managers and their ability or inability to come to a rational decision while faced with an ethical dilemma under such circumstances. They are responsible for the day to day running of

Female Inmates (Corrections) Research Paper Example | Topics and Well Written Essays - 1750 words

Female Inmates (Corrections) - Research Paper Example This statistics are an increase of 10 to 64 female inmates per 100,000 female residents from 1977 to 2004. Even though the female arrest rate in US is less than that of male arrests rate, the growth rate of the female prisoners in US far exceeds that of the male inmates. Since 1985, United States of America has witnessed an average growth of 11.1 %, and this is relatively above the 7.6 % rise in the male inmates’ population. Currently, there are over 200,000 female inmates in the United States; this is a growth of over 800% over the three decades. The male population grew by 416% over the same period of time (CHRLR 14-18). Type of Women in Prison As noted above, the fastest growing segment of the United States prison population comprises of the women. The women held up in the prisons are due to variety of reasons. The offences committed by the females are diverse but a close examination of the women indicate that there are demographic and experiences common among the female offenders. Most of the women inmates are drug addicts who were involved in the drug addiction in order to escape from the life hardships and trauma faced by these women in their past life. The majority of these female inmates were arrested while acting as mules in the drug trade. Half of women in the national and state correction centres attest to have committed the crime they are incarcerated for under the influence of drugs or alcohol. From 1999 to 2008, the arrests of women due to cases rated to drug violation accounted for 19 % increase compared to a mere10 % increase for men. Many women in prison happen to have been involved in domestic violence in th eir lives and a common characteristic is that most of the female inmates are from poor backgrounds. It is worthy to note that nearly half of all women in prison are serving sentences for non violent offence and had been jailed in the past for a non violent offence. Two thirds of the female inmates had two or fewer convictions prior to the one they are serving. This indicates high rates of recidivism among the female inmates. According to Koon (5), the following experiences are common among the female inmates: Most of the female inmates are likely to have had a high school education. It’s also critical to understand that most of the female inmates are single; they have never been married or had a divorce. Most of the female prison inmates were arrested and convicted when they were unemployed. Physical abuse is also a common feature of the women in prisons; the inmates are likely to have experienced domestic violence or sexual abuse in their lives. The trauma could then have le d them to drug and alcohol, which then later led to their offences. As of 2004, the percentage of women in jail due to physical related consequences was 73% compared to 53% of men who had the history of sexual or physical abuse. Historical Treatment of Female Inmates Even though the rate of increase of the female inmates has remained to be higher than that of men, majority of inmates are male. This has led to prison programs being tailored to address the issues related or faced by the male prisoners and tends to overlook those faced by the female inmates. This is despite of various researches that show that female inmates face more stress and hardships in prisons unlike the male counterparts. Emotional stress due to family breakdown from their children often affects female inmates much more compared to the male inmates. The female prisoners have been discriminated and

CONTEMPORARY ISSUES FACING THE HINDUISM RELIGIOUS TRADITION Essay

CONTEMPORARY ISSUES FACING THE HINDUISM RELIGIOUS TRADITION - Essay Example It consists of traditions that have been passed down the Vedic age, adjusted by people to make things simpler. The so called flexibility of the religion is so possible because methodology of practicing has not been put down anywhere. The religion is simply dealt with philosophy and has been an answer to man’s transcendence questions of life existence. However, a single definition of this religion and its countless traditions is not humanly possible. Lord Krishna (a Hindu avatar of God) says: â€Å"Karmanyeva Adhikaraste Ma Phaleshu Kadachana† which is a very important line taken from the sacred Bhagvad Gita and sums up the Hindu traditions. It simply means that work alone and nothing else should be aim of life. Thus, Hinduism with vast range of beliefs and traditions aims towards â€Å"Karma† alone, even after being twisted and adjusted to synchronize with present lifestyle which is one of the key reasons for its strong existence even

Integrated Marketing Communications Plan for Virgin Atlantic Essay

Integrated Marketing Communications Plan for Virgin Atlantic - Essay Example The type of customers Virgin Atlantic Airways caters to vary across different status, genders and age. Most of its travelers are business and leisure travelers. Children above 5 years old are allowed to travel on the airline. For those kids who are younger than 5 years, should be accompanied by their guardians or parents. The company also has the policy of accepting trained pets on their flights provided that they are there to carter after a disabled person, for instance a blind person. The airlines are home to passengers who could include friend circles, family troupes and business travelers. Virgin Atlantic Airways attaches a great deal of importance to technology. Technology re-vitalizes and also builds up the expectations of the passengers. Once you are in the air-line business you just cannot undermine the importance of technology in running the air-craft. Virgin Atlantic understands how important it is for its technology to be up-to date and how cortically dangerous it can be i f the fleet is run without a check on latest technology. They have their own set of air-craft engineers who continue to work and improve the airlines at the technical level. Similarly, the airline has also incorporated and put technology to efficient use to entertain passengers during their flight. Technology has been used to come up with more innovative and novel ways for keeping the passengers busy and entertained during the flight. These included various incentives such as video entertainment, Sony watchman, ensuring that there is an individual video screen for every seat. The company’s entertainment was offering at least 20 audio channels and 16 video channels to its passengers. These ideas were implemented as a part of company’s plan to ensure that its passengers feel that they are being returned the right value for the money that they invest in Virgin Atlantic’s airways ticket. Political-Legal: The Heathrow Airport was opened to Virgin in the year 1991 by the UK government. This was when it removed the London Air Traffic Distribution Rules owing to pressure from within the industry. The London Air Traffic Distributions had taken form and effect in the year 1978. They had been implemented to ensure that the traffic between UK’s two main airports Heathrow and Gatwick was fairly distributed so that even Gatwick can make profit. Under the rules, it was stipulated that those airlines which did have an international scheduled service before 1st April 1977 would not be allowed to conduct their operations from Heathrow but would have to use Gatwick. On the international front, the rising trend in travel has been keenly observed by many. As developing countries continue to grow, their citizens have become more and more open to travel. A major trigger in encouraging air travel has been the industry’s privatization and de-regulation. Before the 1980s, most of the airlines especially in countries like US were state-owned.

Sources Essay Example | Topics and Well Written Essays - 250 words

Sources - Essay Example We live in a society, in which sons and daughters are treated very differently, pink is considered feminine and blue is considered an ideal color for boys. Boys are given much more freedom than girls; this is often fought against by the mothers. Boys make their own groups when they reach infancy, such groups operate independently but when girls make such groups they have to be dependent on someone to operate effectively. A girl who displays masculine traits is considered abnormal and a boy who displays feminine traits is considered abnormal, this is very stereotypical thinking and something which must change very soon. Girls are encouraged to play with dolls and boys on the contrary engage in activities which suit their gender. â€Å"While both mothers and fathers contribute to the gender stereotyping of their children, fathers have been found to reinforce gender stereotypes more often than mothers.† (Ruble, 1988) These were some of the socio-cultural and biological factors which affect gender role

Integrated Marketing Communications Plan for Virgin Atlantic Essay

Integrated Marketing Communications Plan for Virgin Atlantic - Essay Example The type of customers Virgin Atlantic Airways caters to vary across different status, genders and age. Most of its travelers are business and leisure travelers. Children above 5 years old are allowed to travel on the airline. For those kids who are younger than 5 years, should be accompanied by their guardians or parents. The company also has the policy of accepting trained pets on their flights provided that they are there to carter after a disabled person, for instance a blind person. The airlines are home to passengers who could include friend circles, family troupes and business travelers. Virgin Atlantic Airways attaches a great deal of importance to technology. Technology re-vitalizes and also builds up the expectations of the passengers. Once you are in the air-line business you just cannot undermine the importance of technology in running the air-craft. Virgin Atlantic understands how important it is for its technology to be up-to date and how cortically dangerous it can be i f the fleet is run without a check on latest technology. They have their own set of air-craft engineers who continue to work and improve the airlines at the technical level. Similarly, the airline has also incorporated and put technology to efficient use to entertain passengers during their flight. Technology has been used to come up with more innovative and novel ways for keeping the passengers busy and entertained during the flight. These included various incentives such as video entertainment, Sony watchman, ensuring that there is an individual video screen for every seat. The company’s entertainment was offering at least 20 audio channels and 16 video channels to its passengers. These ideas were implemented as a part of company’s plan to ensure that its passengers feel that they are being returned the right value for the money that they invest in Virgin Atlantic’s airways ticket. Political-Legal: The Heathrow Airport was opened to Virgin in the year 1991 by the UK government. This was when it removed the London Air Traffic Distribution Rules owing to pressure from within the industry. The London Air Traffic Distributions had taken form and effect in the year 1978. They had been implemented to ensure that the traffic between UK’s two main airports Heathrow and Gatwick was fairly distributed so that even Gatwick can make profit. Under the rules, it was stipulated that those airlines which did have an international scheduled service before 1st April 1977 would not be allowed to conduct their operations from Heathrow but would have to use Gatwick. On the international front, the rising trend in travel has been keenly observed by many. As developing countries continue to grow, their citizens have become more and more open to travel. A major trigger in encouraging air travel has been the industry’s privatization and de-regulation. Before the 1980s, most of the airlines especially in countries like US were state-owned.

Demonstrate understanding of the concepts involved in managing Essay

Demonstrate understanding of the concepts involved in managing marketing and make recommendations for improving the management o - Essay Example There are different elements of marketing process such as marketing mix strategy, targeting strategy, market segmentation and product positioning. Market segmentation is used to identify the different segments of consumers with respect to different product line (Kotler, 2008). Targeting strategy is used to recognize the target audience for the particular products. Product positioning is used to identify the region in which the products will compete in a market place. These different elements of marketing process are elaborated in this study in order to understand managing marketing. Introduction Effective marketing strategies and marketing principles increase the core competency of an organization. UK is known for the leading fashion retail chains. Leading companies like Zara, Top Shop, Marks & Spencer, and Miss Sixty are the leading fashion retails in UK (Moore, Bruce and Birtwistle, 2012). Marks & Spencer, the large UK based fashion retailer is being selected in order to achieve th e objective of the study. Marks & Spencer is one of the leading multinational fashion retail headquartered in London. In UK the organization operates with 718 retail outlets. Moreover they have near about 361 fashion retail outlets in 40 countries. Marks & Spencer offers high quality, fashionable and stylish outfits for people. 2000 global suppliers supply cloths for Marks & Spencer. Representing garments of high quality is the biggest strength of this organization. The fashion retail chain is the leading provider of Women wear in UK market. Moreover, the company is gaining high market share in menswear and kids-wear. Apart from business the organization has engaged with several social welfare activities. Marks & Spencer recycles the water, solid waste and concentrates on the reduction of carbon emission in environment by implementing the effective five year eco plan for organization’s green credential. . By providing effective marketing strategy and product of high quality w ith effective customer services, Marks & Spencer has able to produce enormous number of footfall every week. It is the major achievement for the company as a leading fashion retail chain in global market. Marks & Spencer enjoys the advantages of more than 21 million footfalls every week in all the retail outlets. The study will reveal the market segmentation, target marketing and the marketing mix that has been applied in the business of Marks & Spencer. Moreover, the study will determine the competitive advantages of the organization. Followed by these some valuable recommendation plans are being provided in order to overcome the Managing marketing issues. Finally the study ends with conclusion. Problem Statement and issues in Managing Marketing The study is all about the issues related to the marketing orientation and recommendation plans in order to overcome those issues. The problems or the risk factors are identified below. The risk of failure in terms of newly developed produc ts. In adequate customer service, marketing orientation and query controlling may affect the business performances. Difference between Product and Service Marketing Product marketing can be defined as marketing of tangible goods, which can be felt or seen while service marketing defines the marketing of intangible goods (Bhattacharya, 2009). Service marketing may differ from a person to person while marketing of product is

Organizational Behavior Essay Example for Free

Organizational Behavior Essay Organizational Behavior Instructor: Rachana Misraraj December 10, 2012 Organizational Behavior Analysis Organizational Behavior is the study and application of knowledge about how people, individuals, and groups act in organizations. â€Å"Organizational behavior is a misnomer. It is not the study of how organizations behave, but rather the study of individual behavior in an organizational setting. This includes the study of how individuals behave alone, as well as how individuals behave in groups(Werthiem, 2004). † The purpose of organizational behavior is to gain a greater understanding of those factors that influence individual and group dynamics in an organizational setting so that individuals and the groups and organizations to which they belong may become more efficient and effective. The field also includes the analysis of organizational factors that may have an influence upon individual and group behavior. Much of organizational behavior research is ultimately aimed at providing human resource management professionals with the information and tools they need to select, train, and retain employees in a fashion that yields maximum benefit for the individual employee as well as for the organization. The purpose of the paper below is to analyze the organizational behavior of my current or former employer (current: Street, Water, and Sewer Department for my town), by describing how each of the components listed below influences the behavior of the organization in a negative or positive manner, and they include, the Type of culture (Pluralism, Dualism or Salad bowl? ); Modes of communication (Describe the dominant communication form used, e. g. written or verbal); Nature of authority (recognized social rank); Motivational techniques (Describe the motivational driving forces e. g. Intrinsic or extrinsic used to influence productivity and performance? ); Areas of EQ incorporated (Describe how the organization embraces the theory of emotional intelligence); and How are the components of a virtual organization embraced? (Explain how the organization embraces new paradigms such as teleworking and virtual offices? ). Grasping a complex and knowledgeable understanding on why, when, where and how, organizational behavior functions and operates, can provide great tools and skills to an individual or organization to better manage behavior and productivity within a company. I currently work for as a laborer for the Water/Sewer department for my county/town. As a member of the STREET department which is responsible for the maintenance and repair of City roads and right-of-ways; maintenance and repair of drainage located on City property; installation and maintenance of signs and roadway markings; and removal of snow and ice. The Employee’s operates, maintains and repairs various machinery, tools, and equipment. As for the water department, this position is responsible for maintenance and repair of Citys WATERLINE system. Installs any and all new additions to the existing distribution system as well as performs necessary maintenance and or repairs to any part of the water distribution system. Performs miscellaneous duties such as operating and repairing equipment, general clean up, concrete finishing, painting, etc. Uses various hand tools, power tools, heavy equipment and machinery. As a member of the WASTEWATER(Sewer)Department which is responsible for maintenance and repair of the Citys sewer line system. Employee performs necessary maintenance, repairs, and/or replacement of sewer system components. Employee uses various hand tools, power tools, heavy equipment, trucks, and machinery. Employee performs miscellaneous duties such as operating and repairing equipment, general clean up, concrete finishing, painting, etc. Good communications skills are required as this position frequently deals directly with the public. The primary hours of this position are Monday through Friday during the day; however, extended shifts and overtime on weekends, evenings, and holidays may be required. Therefore organizational behavior skills are a must. Type of culture (Pluralism, Dualism or Salad bowl? ) Culture can be defined as the cultivated behavior that is socially transmitted. It involves the accumulation of knowledge, beliefs, attitudes, experiences, religion, relations, concepts of the universe, values, meanings, roles, notions of time, relations, material possessions and objects acquired and a way of life of a group of people throughout the generations. When it comes to the type of culture on my job I would have to describe it as a pluralism type of culture. This refers to the type of culture whereby smaller groups of people within a large society tend to maintain their unique culture identities and their values, behaviors and identities are well accepted by the wider society or culture. The minor groups of people participate fully within the dominant society while still maintaining their cultural differences. It involves coexistent of different cultures in a location without the domineering of one particular culture. The human differences that exist are accepted by the majority and hence it eliminates discrimination in the form of racialism or sexism. It can also be refereed to as multiculturalism (Henry, 2011). † Within the three departments that I participate and work in, there are 5 different nationalities of workers who coincide within the organization, and they include African American, Mexican, Caucasian, Latino, and American Indian. Each and every one of these individuals, have their own way of living, eating, etc.. But when everyone clocks in in the morning, we are all one cohesive group, who knows that the main goal is to come to work, be safe, respect your fellow co-worker, get the job done in a professional manner, and most importantly be in the best interest of the tax payers and the town in general, while at the same time excepting who each individual is a person, where they come from, and their cultural differences. This influences the company in a positive manner because, it incorporates good behavior on the job, respect for the job, positive progress for the people participating at the job, and goal completion. Modes of communication (Describe the dominant communication form used, e. g. written or verbal) â€Å"Communication consists of transmitting, receiving, and processing information. In organizations, communications flow between individuals, between levels in the organizational hierarchy, between departments, and between the company and outside publics. Effective communication has often been linked to interpersonal and company success (Baak, 2012). † Communication is of high importance on any job, especially the one that I work for, due to the risks that are associated with the work and projects that we take on. Even though we may use written communication from time to time, describing what our daily goals and tasks are, verbal communication is the dominant mode of communication throughout the organization. Whether it be verbal or non verbal, both revolve around the importance of everyone, working in sync with one another and most importantly working safely around your fellow co-worker. One example is, when we are replacing larger water lines (12 inches in diameter) within a trench, which may be at a depth of 2ft to 14ft. Therefore, when a worker is in the trench digging around and locating the pipe, there must to be a competent person at the top of the trench looking for cracks or imperfections in the walls, where a potential cave in could happen, injuring or killing the person in the hole. So, verbal communication is regularly used when there is no machinery running, and you have to alarm the workers of a dangerous situation. And non-verbal communication is used, when a gas powered saw is in operation to cut a pipe, in which, the worker cannot hear you verbally, thus non verbal actions and communication are used to alarm the worker of potential danger and they are pulled out of the trench before anything catastrophic occurs. On that note, this influences the company on a postive level, because, both verbal and non-verbal communication is the dominant and vital mode of communication, that provides protection for a safe work environment. Nature of authority (recognized social rank) The nature of authority is also very important on my job because, each individual respects the fact that one should not go over the next persons head of authority, or having curiosity about a co-workers way of life without discussing it with them first. Because, there are individuals on the job who have been there 20 years, 10 years, 5 years, etc, therefore when you join a team or a group of people, you become part of that organizations social system, and you must adjust and relate to that world of work. â€Å"The variables in an organizational system operate in a working balance called social equilibrium. Individuals make a psychological contract that defines their personal relationship with the system. â€Å"When they contribute to the organizations success, we call their behavior functional. The broad environment that people live in is their social culture, and a major change in it can lead to cultural shock. People need to accept and appreciate the value that cultural differences can contribute to the success of an organization (www. angel fire. com). † â€Å"Other important cultural factors include the work ethic and corporate attitudes toward social responsibility. Role is the pattern of action expected of a person in activities involving others. Related ideas are role perceptions mentors, role conflict, and role ambiguity. Status is the social rank of a person in a group, and it leads to status systems and possibly status anxiety. Organizational cultures reflect the assumptions and values that guide a firm. They are intangible but powerful influences on employee behavior. Participants learn about their organizations culture through the process of socialization and influence it through individualization (www. angel fire. com). On that note, the nature of authority can be both positive and negative, because, from a negative standpoint it can be used for growth in power in domination. But from a positive standpoint, it can be sued for uplifting other coworkers, by improvising their skills, capabilities and more importantly, their motivational drive on the job. Motivational techniques (Describe the motivational driving forces e. g. Intrinsic or ex trinsic used to influence productivity and performance? ) Due to the constant and unpredictable adjustments that my organization goes through, behavior can change in a instant, with each and every individual on the job. Therefore, motivational techniques are a concurrent thing, on a day to day basis. â€Å"There is no doubt that motivation is the driving force by which humans achieve their goals. Motivation can be intrinsic or extrinsic. Intrinsic motivation is driven by an interest or enjoyment in the actions required to achieve a goal, without relying on external rewards or pressures (Amin, 2011). † In my organization the motivational driving force is intrinsic, because pride is everything to a man more than anything, therefore everyone on the job feels a sense of obligation to achieve the goals presented to them to their best ability. Productivity and performance stays at an all time high and positive level, thus, whatever daily goal is presented to us, is handled with confidence and integrity. Our motivation consist of reminding ourselves that what we do, is what we enjoy to do, what we do is appreciated by the tax payers family and most importantly we enjoy knowing that our skills and capabilities are worth the time and effort that we put forth to learn and achieve the skills and tools to complete present and future organizational objectives. Areas of EQ incorporated (Describe how the organization embraces the theory of emotional intelligence) Emotional intelligence (EI) refers to the ability to perceive, control and evaluate emotions. Some researchers suggest that emotional intelligence can be learned and strengthened, while others claim it is an inborn characteristic. And it consists of four branches that include perceiving emotions, reasoning with emotions, understanding emotions and managing emotions (Cherr y, 2012). † Based on the high demands of my job, my co-workers and myself included, may at times have high emotions about whether something on the job is not going right, and show some form of frustration without even knowing it sometimes. Therefore my our organization constantly issues EQ (emotional intelligence ), reminder courses, that helps the crews keep a stable mind set when working in dangerous areas, and if something goes wrong, we use the EQ tools to control and manage our emotions for the sake/safety of our well being the others that are around. EQ classes have been very positive for the organization over the past 5 years, and every since the integration there have been no altercations, accidents, or incidents on the job at all. A 100% success rate. How are the components of a virtual organization embraced? (Explain how the organization embraces new paradigms such as teleworking and virtual offices? ) â€Å"Traditional brick and mortar businesses may become a thing of the past. Today’s modern workplace has embraced the virtual environment. The ultimate goal of the virtual organization is to provide innovative, high-quality products or services instantaneously in response to customer demands (Hamilton, 2012). On that note, my organization has embraced the components of a virtual organization on a very positive and useful level. For example, in the Water/sewer department, we are responsible for the distribution of bills/and cut-off notices for the water use throughout the city. For decades, this task was done by hand; by hand I mean driving to each and every house in the city, knocking on the door, and handing the customer their water/sewer bill for that month. Ever since the company embraced the compo nents of a virtual organization, these tasks are now obsolete. Now we contact the customers, through email, text messaging, and voicemails. When the customer has a question about their bill, they are able to contact the office and have a videoconference with the workers in the water/sewer department, to discuss whatever problem they are having with their water/sewer bill, or their water/sewer in general. My organization has also embrace the concept of a virtual organization in the street department. When there is a down power line, streetlight, street sign, blocked up drain pipes, etc. my organization has integrated a beacon system that alerts us when any of these incidents have occurred and in what area. All we have to do is acknowledge the beacon alert, log on to our computers, locate the problem, and proceed to fix the issue at hand. Integrating the components of a virtual organization has been immensely helpful and positive to our over all daily tasks and duties. In conclusion, Organizational Behavior is the study and application of knowledg e about how people, individuals, and groups act in organizations. The purpose of organizational behavior is to gain a greater understanding of those factors that influence individual and group dynamics in an organizational setting so that individuals and the groups and organizations to which they belong may become more efficient and effective. Culture can be defined as the cultivated behavior that is socially transmitted. It involves the accumulation of knowledge, beliefs, attitudes, experiences, religion, relations, concepts of the universe, values, meanings, roles, notions of time, relations, material possessions and objects acquired and a way of life of a group of people throughout the generations. When it comes to the type of culture on my job I would have to describe it as a pluralism type of culture. Communication consists of transmitting, receiving, and processing information. In organizations, communications flow between individuals, between levels in the organizational hierarchy, between departments, and between the company and outside publics. Effective communication has often been linked to interpersonal and company success. The nature of authority is also very important on my job because, each individual respects the fact hat one should not go over the next persons head of authority, or having curiosity about a co-workers way of life without discussing it with them first. Due to the constant and unpredictable adjustments that my organization goes through, behavior can change in a instant, with each and every individual on the job. Therefore, motivational techniques are a concurrent thing, on a day to day basis. Emotional intelligence (EI) refers to the ability to perce ive, control and evaluate emotions. Some researchers suggest that emotional intelligence can be learned and strengthened, while others claim it is an inborn characteristic. And it consists of four branches that include perceiving emotions, reasoning with emotions, understanding emotions and managing emotions. Traditional brick and mortar businesses may become a thing of the past. Today’s modern workplace has embraced the virtual environment. The ultimate goal of the virtual organization is to provide innovative, high-quality products or services instantaneously in response to customer demands. All in all the purpose of the paper above, was to analyze the organizational behavior of my current or former employer (current: Street, Water, and Sewer Department for my town), by describing how each of the components listed below influences the behavior of the organization in a negative or positive manner, and they include, the Type of culture (Pluralism, Dualism or Salad bowl? ); Modes of communication (Describe the dominant communication form used, e. g. written or verbal); Nature of authority (recognized social rank); Motivational techniques (Describe the motivational driving forces e. . Intrinsic or extrinsic used to influence productivity and performance? ); Areas of EQ incorporated (Describe how the organization embraces the theory of emotional intelligence); and How are the components of a virtual organization embraced? (Explain how the organization embraces new paradigms such as teleworking and virtual offices? ). Grasping a complex and knowledgeable understanding on why, when, where and how, organizational behavior functions and operates, can provide great tools and skills to an individual or organization to better manage behavior and productivity within a company. References Amin,. (July 21, 2011). Motivate your team intrinsically or extrinsically? Retrieved on December 10, 2012 from http://blog. 7geese. com/2011/07/21/intrinsic-vs-extrinsic-motivation/ Baack, D. (2012). Organizational behavior. San Diego, CA: Bridgepoint Education, Inc Cherry, K. (2012). What Is Emotional Intelligence? Definitions, History, and Measures of Emotional Intelligence. Retrieved on December 10, 2012 from http://psychology. about. com/od/personalitydevelopment/a/emotionalintell. htm Hamilton, D. Dr. (April 23, 2012). Today’s Organizations Embracing Virtual Business. Retrieved on December 10, 2012 from http://drdianehamilton. wordpress. com/2012/04/23/todays-organizations-embracing-virtual-business/ Henry,. (April 4, 2004). Culture Definitions and Types. Retrieved on December 10, 2012 from http://language. ezinemark. com/culture-definitions-and-types-17b25a011fd. html Wertheim, E. G. (February 22, 2004). Historical Background of Organizational Behavior. Retrieved on December 10, 2012 from http://ehcweb. ehc. edu/faculty/ljcumbo/downfiles/historyofOB. pdf http://www. angelfire. com/blues/cannonsessays/org_behavior/ORGANIZATIONAL_BEHAV

The Factors That Influence Organizational Change Commerce Essay

The Factors That Influence Organizational Change Commerce Essay There are different factors which influence organizations change. These factors can be external (technology, Government policies, social pressure, cost of raw material etc) or internal (change leadership, decline in profit, union action etc).in this era of globalization the most commonly seen organizational changes are implementation of new technologies, mergers and downsizing. To survive in the market with the increased competition it is very tough for the employees of the organization to accept the change. In this kind of situation the management should ensure the acceptance of change at every level. Change Management is defined as organizations ability to implement and maintain change for the survival. For the survival of the organization change management is the best option. Figure : Phases of change If organization is not in a constant phase of change management and continually assessing and adjusting then business may be at best average within its industry. For some organizations this means they may be going backwards and eventually bankrupt. Only those companies can survive which can adapt to changes. This change management model follows all other change management models and theories. Every organization can be summed up to be a combination of these three elements which includes the structure, the people and the strategy. Any change in any area of an organization will affect at least one or all of these elements. Figure : Three elements for change The structure of the system is the process that provides the strategic objectives of organization with physical resources. Change management specialists will review management operating system (MOS) with complete and proper structure. The people involved in this process are stakeholders, resourced people, and management team. All people involved in this process should be well informed and should pay attention to the right things. They should communicate with each other. Figure : people involve in change management To achieve the target for the continued existence of the organization strategy is the best method. Change management provides the guidelines for the growth of the firm. The Skill of Change Management Managing change in the workplace while ensuring the operations strategy is on the right path. This can be achieved by the support of people and structure elements towards achieving the organizations corporate strategy. Phases of Change Organizational change involves the fear of loss inherent in this process, and this loss is mostly felt by employees. The Kubler Ross Grief Model addresses the emotional issues associated with change. The four emotional states experienced throughout the change process may be expressed by employees in behaviors that are obstacles to the process of change. This model consists of four stages given below: Denial The first emotional state during change is denial. This is the stage in which employees dont believe this is happening to them. They have certain fears and these fears should be addressed during this phase. This fear can be reduced by taking them in confidence. Fear and mistrust need to be replaced by acceptance. Resistances to change The second emotional state is resistance to the change process. Resistance is natural reaction to change. Eric B. Dent and Susan Galloway Goldberg (1999) gave the idea that managers and leaders of the organization must reduce the resistance to compete with other organizations. Kurt Lewin, the social psychologist, introduced the term resistance to change as a systems. As we know that people of any organization are generally resistant to change. According to Scott Jaffe resistance is a stage that ends as individuals begin to separate from the past become more confident of their capability. They play their role by their participation to reduce resistance to change. For example, competition might force a business to organize work around processes to improve operating efficiencies. Functional departments involved in these processes would be combined. Employees might not see a need for this change. The reasons for change must be fully explained so that employees understand why it is nece ssary to embrace the change. Chew (1990) studied the case of Machinists Mutiny. In his study he revealed that due to poor planning and implementation the change is stopped due to employee resistance. This article also includes expert opinions that organization should adopt so they have better implementation of change For the implementation and maintain change satisfaction of the people is very important. The response to resistance is very important. Forcing compliance may increase resistance. Those affected by the change probably know a lot about what is required to implement something new, and their input is important to the change process. The degree to which employees will support your new initiatives depends on how many of their recommendations are used. Explorations The third emotional state encountered is exploration. employees will search new roles if they are incapable to stop the changes. In this stage both individual role as well as the group role are defined. it is important that unresolved issues that continue to surface be addressed during this stage. One should be ready for the negative reaction of the employee. Those individuals should be warned at the first sign of falling back to old behaviors. This negative reaction can be changed to the positive if trust can be created among groups. Commitments The final emotional state is commitment to the change initiative. Mutual commitment is established for the change effort. Obstacles have been removed and the focus is on successful implementation of the changes. Models of the change process After years of failed change efforts, researchers are saying that knowledge of the change process is critical. To thrive we need to know successful change during and before the change process. There are five most popular models of the change process(Lewins three-step change model, Kotters eight-step plan, Harriss five-phase model, Fullans change themes set, and Greiners six-phase process).But in this report we will discuss only two of them. Lewins Three-Step Change Model Change involves a sequence of organizational processes that occurs over time. Lewin (1951) suggests this three step process. These steps mostly involve reducing the forces acting to keep the organization in its current condition. Figure : Three step model Unfreezing: This is the first step which is accomplished by introducing new information that points out failure in the current state. Crises often arouse unfreezing. This crisis can be due to increase in employee, demographic shifts, and an unexpected strike. This is not necessary that during unfreezing crisis always occur. For determining problem creating zones in organizations financial data, climate analysis and enrollment projections can be used. Moving: Once the organization is unfrozen, it can be changed by moving. This step generally involves the change in structure, development of new standards, attitudes, and behaviors. Some changes may be minor and involve a few members. Refreezing The final step is refreezing which involves stabilizing the change. In this step mostly the changes in organizations policy, organizational culture, or modification in organizational structure often accomplishes. (Fred C. Lunenburg, 2010) Kotters Eight-Step Model John Kotter (1996) of Harvard University developed a more detailed model for managing change which was based on Lewins three-step change model. The steps involved in this model are given below. Establish a sense of urgency: Unfreeze the organization by creating a convincing reason for change. Create the guiding coalition: Create a cross-functional, cross-level group of people with enough power to lead the change. Develop a vision and strategy: Create a idea and strategic plan which leads to the change process. Communicate the change vision: Produce and implement a communication strategy with the employees about the new ideas and strategic plan. Empower broad-based action: Eliminate barriers to change, and use target elements of change to transform the organization. Encourage risk taking and creative problem solving. Generate short-term wins: Plan for and create short-term wins or improvements. Recognize and reward people who contribute to the wins. Consolidate gains and produce: The guiding coalition uses credibility from short-term wins to create more change. Additional people are brought into the change process as change cascades throughout the organization. Attempts are made to reinvigorate the change process. Anchor new approaches in the culture: Reinforce the changes by highlighting connections between new behaviors and processes and organizational success. Develop methods to ensure leadership development and succession. Types of Change Change can be categorized into four categories, structural change, cost change, process change, and cultural change. As the organizational structure of the company changes the structural change takes place. This change in structure is due to the merger of the company. The improvement in the organization can be achieved by changing its long established structure into more flexible form. This can be done by small teams. In order to improve performance and efficiency by reducing cost, cost changes are the best option. This can be done by reducing budget, reducing unnecessary activities and by shifting employees according to the need. Process changes are applied in the organization to improve the efficiency. This change takes place in production department where these products are formed, packed and shipped. Cultural changes are the least substantial of all the types of change. If an organization tries to adopt a more participative style this requires a shift in many organizational activities. Mainly the relation of employees and mangers suffer with the change in culture IMPLEMENTING CHANGE The proper implementation is based on number of steps. The first step in implementing change involves people of higher management and executives. For instance, an organization wants to install new system of computers in its areas. Then they major personal are not only top management but managers with lower ranked will supervise the employees for the use of the new technology. In cost cutting change different personals are involved. If a company wants to reduce its budget in a particular department then the managers of that department should be involved in cutting the cost. As the important personnel have been identified, the second step involved is implementing change properly. For the implementation of the change the successful change in plan is required. This plan defines the responsibilities of the key personals. The third step in implementing change. This change supports the plan. Implementation involves the management. This key step involves facilitating employees to accept the change. The organization should provide the basic support to the employees like training, reward system etc. if organization does not provide this kind of support there are chance for the failure of the plan Change process is the final step of booming change implementation. Communicating with the employee about the change and its importance will be very helpful through out the process. As we know that change can create fear in employees and to relax them increased communication can help a lot. Managers should carefully listen to all their question and their advises to overcome their fear. Creating opportunities for employee like giving them positive feedback or holding meetings may facilitate change more successfully. (Wendy H. Mason ,2003) Abrahamson (2000) gave the view of Change without Pain. The main theme in this article was change must take place, but change does not always have to be disturbing to the organization. The author calls this tinkering and kludging. By placing small changes between large changes, companies can manage change through active stability. The goal of dynamic stability is to create a change which can be sustained long term, not just in the short term. To achieve dynamic stability the big and small changes must be done at the right time, at the right pace and the organization must tinker and kludge. Tinkering is taking a current process and making small changes to it. This is done at a low cost to the company and the results are often very quick. Kludging, on the other hand, is tinkering but on a larger scale. Kludging looks at outside resources for improved parts or processes and looks at the unused resources within the company. Many companies do not realize they have resources not being used because the processes using the resources are to slow to fully utilize the capacity of the resource. CASE STUDY This case study was based on a company called Trail Manufacturing which produces cable crane components. This study was done by Chew(1990).The company was a mid-sized company set up to run high volume jobs on manual equipment. But with todays economy and competition, Trail determined the best money was in low volume jobs. The President of Trail decided to bring in new technology to replace the old machines. He researched the new machines and decided to bring in eight flexible manufacturing cells which would replace twenty-eight old six-spindle screw machines. Since this was new technology and training would be needed a plan was laid out to set up teams, one for each cell, and the company would phase in the new machines. Each team would be trained and then they would construct and run their own cell. Once one cell was on-line a new cell team would start up until all eight cells were on-line. The first five teams went through the process fine, but at team six the company had a problem. Team six consisted of men who had been at the company many years. The team went to the president and told him they refused to switch over to the new machines. They felt the old machines were running fine and the new machines did not show the expected improvements, so they wanted to continue working on three six-spindle screw machines. At this point the president had to determine if he wanted to keep going with the project or alter it to keep some of the old machines. Some management personnel felt that if the new cells were going to work, a clean break had to be made from the old machines. Others felt that since the productivity gains were not being seen yet by the new cells, the possibility of keeping the old machines for a short time might be a good idea. The case ends without a decision being made by the company. Four experts in operations management give their opinions on the situation. Only one out of the four said the company should continue on with the original plan and if t he members of team six leave the company then it is the price to be paid for progress. The other three are quick to point out the president made a wrong assumption in the planning. He assumed that by bringing in new technology productivity would improve. This is a wrong assumption because technology is only as good as the company and how the company works. One of the experts points out truly understanding how the whole system plays together, and not just implementing the latest technique, means bridging the gap between the emotional and the technical. The president did not see that by bringing in new technology it would change the culture of the shop floor. Men who had years of experience on the old machines and were in seniority would be at the same level or lower than the younger more computer literate employees. This would be a big culture change for the employees. Most of the experts suggested slowing down the remainder of the cell startups and specifically addressing the concer ns of the men on team six. If team sixs concerns are not addressed there could be more problems with the rest of the teams. This article showed a good picture of how a company has to go about major changes, especially ones affecting the culture of the company. The expert opinions enhanced the article and I would highly recommend this article because it is an example of a case that is played out in companies all over. CONCLUSION Today change is the necessary for carrying business and survival of the organization. Organization or firms should under go change with the passage of time otherwise will survive. This change along its success also brings fear of employees. This leads to resistance to change. In this situation top management and leadership can play a vital role. The success of the organization depends on management team that how efficiently they resolve the issue. They can take help by reviewing past model of change and replacing them with new ideas. The good communication process is very important for the smooth process of change. RECOMMENDATIONS Following are some recommendations. Managers should improve their interpersonal and communication skills so that they could help their staff overcome the pains associated with change. Tell people the truth and give as much information as you can. Keep giving information as soon as possible. Give them time to digest the news. Give them time to vent there might be anger because this is normal reaction. Listen to staff and their concerns dont interrupt them so they can reduce their fear. REFRENCES Abrahamson, E. (2000). Change Without Pain. Harvard Business Review, 75-79. Chew, W. (1990). The Case of the Machinists Mutiny. Harvard Business Review, 4-8.) Dent, Eric B., and Susan Galloway Goldberg. 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Mason (2003) ManagingChangewww.referenceforbusiness.com (accessed on 12 of November) http://www.change-management.com/tutorial-cm-basics-who-mod2.htm (Accessed on 13 of November)