Essay --

Curtis Gardner Dr. DiMare HRS 162 13 February 2014 Spanish and English Colonization Ideals The colonization efforts of both the Spanish and the English varied in their ideals. The Spanish arrived in Mexico to find a well-established culture infrastructure of the Aztecs with Hernà ¡n Cortà ¨s arrived in 1519 in the Aztec Empire found it easier to integrate their beliefs and religion more easily. The English viewed the inhabitants of the New World as aliens and made no attempt to accept them into their colonization plans. Hernà ¡n Cortà ¨s arrived on the eastern coast of the Aztec Empire in 1519 marching with at least five hundred men. At the head of Cortà ¨s’ troops he displayed a banner displaying the image of the Virgin Mary within a crest and surrounded by the words â€Å"This is that which brought Don Fernando Cortes to conquest Mexico† called The Banner of Cortà ¨s. Also with Cortà ¨s his troops carried a flag of white and blue flames with a cross in the middle and the Latin motto: â€Å"Friends, let us follow the cross and with faith in this symbol we shall conquer.† The banner displaying the ima...

Redbull Marketing Communications Essay

Redbull Marketing Communications Digital Campaigns Clarisonic launched a campaign in October 2010, Breast Cancer Awareness Month, in which the company promised to donate 1$ for every new like they received on their facebook fan page. Clarisonic used Facebook advertising, email blasts, twitter, youtube and even their own blog â€Å"Sonic Chatter† to spread the word about their new ‘like’ campaign. Clarisonic objectives included adding a thriving social media section to Clarisonic’s traditional cause marketing for nonprofit. Furthermore, Clarisonic wanted to increase awareness of their brand and products, as well as increase awareness of their Facebook page. Another objective, which was the most direct objective, was to raise money for â€Å"Look Good†¦Feel Better. † Attaching their name to this cause also allowed them to increase sales for their specialized products like Pink Clarisonic, which also benefits the â€Å"Look Good†¦Feel Better† charity. Clarisonic also aimed at marketing beyond their typical target audience of women in their late 20s-50s. Some limitations that were faced was that it was only a two month project and although it attracted a lot of views, interactions, and new Facebook fans, they would have to constantly engage the new fans that were outside their target market, who may not be interested in their actual products being sold. Partnering with â€Å"Look Good†¦Feel Better† was a perfect fit for this campaign because both companies focused on transmitting a message of empowerment. Redbull: On October 14, 2012 the world witnessed a breathtaking experiment; Red Bull Stratos. It took viewers to the edge of space and it was all organized by a private organization, Red Bull. The Red Bull Stratos mission was a record breaking event, one which saw Felix Baumgartner free fall from more than 23 miles above the earth, breaking a free falling world record while becoming the biggest digital live event on record. It reignited a yearning for the extreme, and created a distinct association with what was Extreme and Redbull. The objectives of Redbull marketers was to reach a lot of people, to excite them, give them something to talk about and look forward to and then to directly relate this â€Å"coolness† to drinking their product. They wanted to break world records, not only in the actual freefalling aspect but the hype around the event. This hype could then be translated hopefully in an increase of brand awareness and in turn, an in crease in sales for Redbull. Clarisonic: Clarisonic targeted current consumers of their product by advertising about the campaign on their blog, which users of their product read, as well as non users by making the campaign goal not just relevant for women or those that are in their 20s, 30s. The campaign therefore targeted a much broader audience, those that frequent charity events and support a good cause, not simply women in the beauty care sector. By making their campaign about much more than a physical beauty care product but something that benefits the greater cause, they were able to target men and women of all ages who support cancer organizations and link this support of a good cause with their brand. Redbull: The audience that was targeted in the Redbull campaign was extreme sport enthusiasts as well as the entire world that would also be excited to watch a world record breaking event. The target audience was broad and expanded past extreme sport enthusiasts which most of Redbulls marketing targets. Clarisonic: Clarisonic campaign was extremely ethical as it raises awareness of a certain cancer fund, donates money to the fund, and through these actions is able to also increase awareness of their brand and better their image. Had most of this money not gone to a cancer organization, and just gone to supporting the brand, perhaps it would be less ethical. Redbull: One could argue that the risk involved in this campaign was too much to be considered an ethical campaign for Redbull. Yes, it attracted a lot of new consumers and created record-breaking brand awareness but it was at the risk of being at the cost of a human life, which is unethical. Clarisonic: They were extremely successful in one of their main objectives, which was to raise money for the Look Good†¦Feel Better cancer organization seeing as they raised $1 million dollars and increased awareness of this great organization. â€Å"Likes† as well as interaction on their Facebook page continued to grow even after the two month campaign and n 2010 alone, their selling of their â€Å"Hope† Mia skincare brush more than doubled compared the previous year. Clearly no one can know for sure if it was directly because of the â€Å"like† campaign but it is safe to say that the increased awareness did contribute to an increase in sales of Clarisonic products. The like campaigne increased Clarisonics fan page by 80 percent. Redbull: Without a doubt Redbull achieved its objectives of showi ng the world something that has never done before and reemphasizing their brand motto â€Å" Redbull gives you wings. This event had a huge brand impact on Redbull. Not only did this campaign beat records and was unprecedented scientifically, it was also beating records in a brand marketing perspective. 1,000,000 distinct user accounts were involved in the conversation regarding RedBull Stratos with a suggested audience of this content being up to 90,000,000. 2,000,000 new accounts were subscribed for Red Bull updates within a span of 15 days surrounding the event, these updates included all brand presences in the digital world. These represent engaged consumers that could possibly one day turn into paying consumers of RedBull. Most campaigns, much like Clarisonic are dominated mostly by likes or â€Å"neutral commentary† yet Red Bull Stratos had unmatched positivity and meaningful interaction from people around the world; more specifically 820,000 pieces of extremely positive content was created in regards to Redbull Stratos. 50,000 distinct links were shared about Red Bull Stratos. More than 8 million concurrent live streams of the Redbull Stratus jump on YouTube was had which was the largest in Youtube’s history. This kind of huge reach transcends RedBull Stratos and reaches Red Bull branding in almost ever single comment or interaction, which till this campaign and to this extent was unheard of. According to Vocus, sales of Redbull increased by 55% in the first few months following the campaign so already here we can see that not only did this boost brand awareness and image, it had a direct impact on offline consumer behavior. Clarisonic was always tied to cancer awareness funds in the past, their product line, Pink Clarisonic previously donated some proceeds to the Feel good, look better fund so this new â€Å"like† campaign wasn’t a trigger of some outside market force, it was more an expansion of what was already underway internally in their brand image and concept of empowerment. Furthermore Breast Cancer awareness month was also somewhat of a trigger to tie their brand with this month awareness. Clarisonic competitors are low priced beauty products such as Olay Pro X which did not stray from their traditional marketing ways despite the success of Clarisonics like campaign. Personally, I would make this marketing communication campaign longer than two months, allowing the attention that Clarisonic was receiving to be exploited further. I would also allow fans that mentioned Clarisonic on twitter to receive small samples of new products Clarisonic has, thereby engaging target consumers with the actual product at hand. Timing of this campaign was definetly in Clarisonics Favor. Breast cancer awareness month is a time where many want to donate themselves to the cause and this like campaign allowed them to do so effortlessly and without their own money, simply their participation in a brand they may not have been aware of. Connecting themselves with Breast Cancer Awareness month also lends greatly to a better image for Clarisonic. Twitter did not participate greatly in this campaign other than to advertise for the campaign on facebook. Salespeople were not utilized in this champagne either which also could have further helped promote their products as well as their like digital campaign. Redbull: Redbull was always tagged with an idea of extreme sports, they sponsored athletes, had their own extreme sport web episodes, and could be found at most sporting events. Therefore, the fact that this was the company that decided to do something so extreme and create so much digital hype around this event was definetly no surprise considering past records of RedBull. It was not triggered by stunts pulled by their competitors. The Redbull Stratos was able to reach millions more than their usual marketing antics. I would not recommend a thing to the Redbull Stratos campaign, I think everything they did digitally to boost this campaign was genius. The message was simple; Redbull gives you wings and with a record-breaking free fall, they proved this. Millions will always associate the feeling of â€Å"cool† and â€Å"extreme† with drinking RedBull, and that in my opinion, can only be done by indirect selling of their drinks. No commercial or online campaign could create such brand association by simply telling consumers how cool their drink is.

Dear Junior Admin Essay

There are several things to check and several things that could be wrong. I would start by making sure that you have your ranges of IP addresses right and that you didn’t mistype any numbers. Check your exclusions and be sure that your new ranges don’t fall in between the old ranges that were there before if you had any for the last set. You can also check the workstations that didn’t take the changes individually. Be sure that they don’t have static IP address set for those computers. If they do, then change them to dynamic and restart the computers. If they have the dynamic bullet check then open up a command prompt and ping the server. If you get no response use the ipconfig commands. Release the IP addresses with the IP release command and then use the ip renew command. If the workstations still do not work after trying the previous suggestions you can always assign your workstations using static IP addressing. It will be time consuming but with only twenty five workstations it shouldn’t be too overwhelming. If the first suggestions do not work and you simply don’t want to do all the work of using static ip addresses then you can always start over and try putting in the new configurations again. The second time around be sure to restart your server and restart all of your workstations so the new changes will take effect. You may have to do it at a time when the company can afford the network to be all the way down for a few hours.

Rhetorical Analysis of “A Modest Proposal” Essay

Since the first British colonization attempts of Ireland the island had been a place of tyrannical oppression and prejudicial mistreatment. This went on for centuries, with constant rebellion and resistance. In 1729 Jonathan Swift, an Irish clergyman living in England, denounced the cruel policies of England in a backwards manner. His use of verisimilitude in â€Å"A Modest Proposal exposes the corruption of British foreign policy towards the impoverished Irish people. He captures the minds and hearts of his audience, the British people, by posing a solution to apparent human issues of society, only to use ridiculously horrid ideas to show the true state of Irish treatment. To earn the audience of the British people, Swift had to play their heartstrings, as well as set up a logical basis for progression. He describes what he aims to solve as issues that would be â€Å"agreed by all parties† to be â€Å"great additional grievance[s].† Among these issues he addressed homeless beggars, especially children, â€Å"voluntary Abortions,† and the prominent act of thievery among the impoverished youth. His focus on the youth and poor conditions of life would most likely have drawn in the public to consider what he would later propose, as they are issues that were prevalent and of dire need of solution. The human tie to the wellbeing of children would inspire the British people to want to help them in whatever way possible. He also supports his ideas by claiming that the children shall not be a â€Å"charge upon their Parents, or the Parish,† but be a benefit to society by â€Å"contribut[ing] to the Feeding and partly to the Clothing of many Thousands† of people. This proposal not only solves the problems, but does so inexpensively and with an increased benefit of providing for the other impoverished. This logical appeal would most likely have make his audience more likely listen to his idea, as it thus would have seemed to be a convenient solution with no yet apparent drawbacks. Juxtaposed within these statements Swift began to dehumanize the impoverished people, describing the women as â€Å"Dams,† generally a term to describe cattle or other female beasts, and â€Å"Breeders.† He slipped in these  terms while stating the raw statistics of the cost of a child and the total number of impoverished children coming into Ireland annually. The use of terms of cattle during the hard facts gave Swift the ability to trick the people of Britain into considering, as was almost normal of the time, that these people were not actually people, but just a problem to be solved. By grabbing the attention of his audience and progressing to dehumanize the impoverished people of Ireland, Swift would potentially succeed in convincing, although he did not believe in it personally, that the people of Ireland were actually less than human. He then progressed to address his actual proposal: that the homeless and impoverished children of Ireland would make a â€Å"most delicious, nourishing, and wholesome Food.† He stated various manners of how to prepare the child, when the best time for preparation would be, and even that their skin would â€Å"make admirable Gloves and Summer Boots.† The absolute horror of doing this to human children, which is murder, would then have most likely dawned on the audience. The fact that they now view them as humans, would show the hypocrisy in their previous less-than-human views of the Irish people. Throughout the essay Swift addressed the lords and gentry specifically, having claimed that a child’s meat would be â€Å"very proper for Landlords, † and their skin good in the application of â€Å"Gloves for Lady’s, and Summer Boots for fine Gentlemen.† His focus on the profitability of the proposal was also intended to be an appeal to the wealthy controlling power. Having their attention, he then stated that there should be no â€Å"other expedients† on top of the profit of such a system. He was referring to harsh taxes, limiting production and export, forbidding importation of luxury items, and mistreatment of workers and tenets by landlords. By juxtaposing, yet again, this hyperbole of the potential of eating children with the actual treatment of Ireland, saying that the former was the preferable of the two, he would most likely make the British people aware of the harshness of their polices and abuses. He made it very clear that he was speakin g to the landlords and wealthy, then claimed that what they were doing was better than if they were eating their children. Such a claim is a harsh reality that would potentially have some reconsider their prejudice and ideals. It is hardly likely that anyone would actually believe that someone would propose such dastardly actions as an honest proposal. By exaggerating the horrors of the ridiculous proposition of eating children he makes it obvious that he doesn’t truly believe the British should eat Irish children. He shows that what it means to be human is being destroyed by the practices of the British as it is, just as if they were consuming and murdering their children. By forcing the two things into a juxtaposed parallel, he shows that they are of the same horror and despicable nature.

Media production Film and Tv Essay Example | Topics and Well Written Essays - 1500 words

Media production Film and Tv - Essay Example This means that the current media landscape is mostly working towards getting more people to be involved and participate in the interaction. Such interaction between the media and participates can also be defined as the liveness that has been traditionally marked by the bringing of global events to the attention of a nationally situated populace. However, the notions of liveness are becoming more complicated with the development of mobile phones, blogging and social networking (Hirst, 2014, 32). Acknowledging, the purpose to get a critical picture of the changing liveness, this essay will firstly present a general description of the current media landscape. Following this, this essay will critically investigate how liveness is changing the current media landscape. Furthermore, the present essay will continue to examine how our relationship to liveness is changing the current media landscape. Finally, what has been discussed in the present essay will be concluded in the end. It is beneficial to get a general knowledge of the current media landscape before investigating how liveness and our relationship to it are changing the current media landscape. First generated by Goldmark, new media refers to the notion that is constantly changing. As a matter of fact, the current media landscape is mainly characterized by new, which can be understood from four fronts. The "new" characteristic can be demonstrated by new notion, a new pattern, new effectiveness, and new value. Specifically, the new notion refers to the reducing of boundaries between traditional media, boundaries between countries, communities, and industries, and boundaries between information providers and receivers. The new pattern refers to the pattern transformation from the point-points pattern of points-points pattern, which enables every individual to have the opportunity to get involved in information broadcasting, and can further enhance public participation

Essentials of Negotiation Essay Example | Topics and Well Written Essays - 2000 words

Essentials of Negotiation - Essay Example   Describe your negotiation style. My negotiation style tends to be integrative and principled. My primary strength is that I have a good motive in seeking to obtain a win/win situation for all parties; I want to define the goals and maximize the objectives for everyone within a discussion framework that has fair standards and a high level of integrity. The weakness in my position is that a dishonest bargainer could possibly use my desire for consensus to manipulate me through deceit or hardball tactics. 3a.1 I had two friends who engaged in an integrative bargain resulting in a win/win situation. ... The first had a vehicle with relatively high monthly payments. His objective was to get out from under the financial strain and he wasn't concerned with making a profit on the deal. My other friend didn't really need another car but liked our friend's vehicle more than the one what she was driving. They both wanted to make sure the other achieved sensitive to the other's position their objective. She sold her vehicle, bought his for the payoff and, after refinancing with the down payment from the sale of her car, obtained lower monthly payments for herself. Everyone ended up happy. 3a.2 A family friend was the chief financial officer for his company. In analyzing the corporate debt, he determined that a refinance of the mortgage would save thousands of dollars. He called in his banker and asked for a reduced interest rate. At first, the banker was reluctant, but when the CFO mentioned that he could find a better deal at a competing bank if he moved all of the company's accounts (savings, checking, and investments), the banker quickly conceded. The company got a reduced payment and the banker kept the all of the accounts, the loss of which would have cost far more than lowering the interest rate. Even though a concession was made, both parties ultimately won. 3b. Win/Lose 3b.1 One of my relatives knew an individual that had come into some very difficult financial conditions. That person wanted to sell their car to pay off a hospital bill. My relative knew exactly what the other person owed on the car, and hard balled them into taking a price that yielded a $500 profit by pulling out the cash and putting it on the hood.  Ã‚  

Accounting-Audting Assignment Example | Topics and Well Written Essays - 500 words

Accounting-Audting - Assignment Example Secondly, the committee has the powers to influence appropriate actions against fraud which aids governance in terms of ethics establishment. Thirdly, they enhance both internal and external audit functions as internal auditors report to them and they have the ability of monitoring external auditors’ activities1. According to ISA (400) the failure of tests of control on the preliminary assessment about control risk has the effect of derailed effectiveness of the specific control, this result into ineffectiveness of the audit conducted according to the audit plan1. There are a variety of the sales system weaknesses derail the sales performance. They include: first; Need for approval, the document and those handling them need to be approved at each stage which has never been the case in this system. Secondly, there is the likelihood that the parties involved in the process may be emotionally involved hence derailing prospective focus that would result into loss of control1. Thirdly, there is self limiting in the manner in which the records of sales are collected and unfairly allocated; this is in the case where the driver handles all the invoices with the management remaining with none. Fourth, the buy cycle is not quite supportive to the sales system since apart from simply making payments of deliveries they do nothing else to support in the audit process therefore the buyers do not at in any way required to support the selling process. Fifth, the sales system in question is quite insensitive to the critical issues that revolve around money wh ether payment or receipt1. Within the entire sales department there is actually non among the salespeople who mentions any issue around budget in terms of whether there is a prospect likely to afford the product offered by John limited or not. The existence for assertion for inventory is verified using numerous processes among which is