Problem Solution for TerraTech Case Study Example | Topics and Well Written Essays - 2500 words

line of work Solution for TerraTech - Case Study ExampleThe company is now at a point where they engage to determine how they will move forward to meet not only the sure, but future demands of the clients. In order to do this it will be important for the company to carefully implement a dodging to accomplish their goals. There is always the alternative to do nothing, but if TeraTech wishes to survive this is not an option. The current distinguishs that involve been identified are poor customer satisfaction reviews, slowing growth, and staffing concerns. Moving forward, the company will move over to decide how to best address these issues.TeraTech is a major player in the CRM solutions arena for the pharmaceutical industry. However, later receiving feedback from their customer base they cast off found that their customers are overall unhappy with the level of support provided for their current CRM technology, nor are they satisfied with the results that the software is produc ing for them. It has been identified that the current technology lacks the analytical capabilities that their customers need to realize a return on their investment in the technology. TeraTech has the opportunity to develop a impertinently technology that would give way meet the ineluctably of their clients and help them to obtain a competitive advantage.Proper execution of a modern product development and launch is imperative to the success of the product (Kerin, 2006, ch. 10, pp. 15-20). It is evident that in order for TeraTech to rest competitive they will need to implement a spick-and-span technology that will meet the needs of their customer base. There is a major issue facing the company at the present duration in the area of staffing. Management feels that they do not have the necessary talent and skills available in order to develop and support an analytical product (UOP, 2008, Scenario). In fact, with the resources available at the current sequence they are not able keep up an acceptable level of customer satisfaction and alkali to lose business. Since the forgiving resource department is insisting that the company does not recruit any new talent within the next year, TerraTech has an obvious staffing issue that must be addressed. Maximizing current merciful resources capital will prove to be quite a challenge.Perhaps the most important issue facing TerraTech is the fact that their customers are not satisfied and that they stand to lose the customer base that they have worked so hard to acquire. As mentioned above the first issue is that the current technology is not run across their needs, but in addition to this a good percentage of customers are reporting that they are not happy with the level of support and customer assistant that they have received from the company since they have began victimisation the CRM system. TeraTech must address this issue and they have a good opportunity to improve the level of service and support they are providing their customers. Stakeholder Perspectives/Ethical DilemmasAnytime that a company seeks to make changes or branch out into vague territory, there will be doubt and conflict within the organization. A lot of this comes from the tendency of human nature to resist change coupled with the fear of failure. According to the UOP, Scenario One - TeraTech, research has revealed that most new products fail and this fact increases anxiety amount the different groups who must