Swot Walt Disney - 1875 Words

SWOT ANALYSIS WALT DISNEY Ayse Aybike YILMAZ Strategic Management About the Company: The Walt Disney Company was founded in as a cartoon studio in 1923. Walter Elias Disney, founder of the Walt Disney Company, was a pioneer in the development of animation as an industry. Disney is one of the most famous names in the animation industry, known for providing entertainment directed to adults and children alike; with international theme parks and a world-class animation studio and business franchise, the company nearly dominates the industry. Famous names such as Mickey Mouse began with Disney, and were the foundation of a company that has now branched out into several†¦show more content†¦The company has a very frequently changes and its corporate officers makes the corporate structure even more difficult. There are many positive things that often changes, but the changes are also associated with resistance, and high expenses. 1. High operating cost 2. Frequent change in top management 3. The $1.8 Billion park have only 16 attractions. 4. R eligious welfare group protest against the release of material which was found offensive by many people. 5. Poor working conditions in factories that produce their merchandise. 6. Disney was also criticized by animal welfare group for their caring procedure for animals at Disney Animal Kingdom theme Park. 7. Poor management. 8. Disney has been blamed of having sexual implication or references concealed in some of their animated movies, including The Lion King, The Little Mermaid, Aladdin, Who Framed Roger Rabbit, and Disney original releases of The Rescuers. 9. High investment with high risk involved. 10. Continuous innovative ideas are required to retain the attention of customers. 11. Limited range of target audience mainly Children. Opportunities External opportunities should be recognized, analyzed, and responded to in a very early stage. The Walt Disney Company is facing severalShow MoreRelatedSWOT The Walt Disney Company960 Words   |  4 PagesSWOT Walt Disney SWOT analysis 2013 Strengths Weaknesses 1. Strong product portfolio 2. Brand reputation 3. Competency in acquisitions 4. Diversified businesses 5. Localization of products 1. Heavy dependence on income from North America 2. Few opportunities for significant growth through acquisitions Opportunities Threats 1. Growth of entertainment industries in emerging markets 2. Expansion of movie production to new countries 1. Intense competition 2. Increasing piracy 3. StrongRead Morewalt disney swot3058 Words   |  13 PagesAPPENDICES ......... Walt Disney â€Å"Let’s go for fun† Everyone nowadays working so hard to pass to next level through this life. Children working hard on their studies and parents working hard to get great income for spend and expenses. However, at the end of the year must have a time for taking relax. Disney is one of people’s targets for having fun; everyone can have fun there from kids to parents. Walt Disney is the company which Disney theme park is just one of their segmentsRead MoreSwot Analysis of Walt Disney Company Essay2999 Words   |  12 PagesCOMPANY PROFILE The Walt Disney Company REFERENCE CODE: 8C7AE530-4ECC-4EF5-AC18-370E646FD097 PUBLICATION DATE: 31 May 2013 www.marketline.com COPYRIGHT MARKETLINE. 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The only two important commonalities that can be deducedRead MoreWalt Disney Company s Organization967 Words   |  4 Pagesto Investor Relations, The Walt Disney Company’s â€Å"exemplifies an organization composed of four strategic business units which, with the consideration of the consolidated revenue, represented roughly an enormous 35.5 billion dollars in 2007.† They are â€Å"Disney Consumer Products, Studio Entertainment, Parks and Resorts, and Media Networks Broadcasting, and these can be further subdivided into 28 categories and are composed of an overabundance of brands† (Walt Disney, 2013). The only two